Everyone seems to have their own idea of what the word “design” means (the worst being found in the dictionary). Some say it’s ‘to communicate’, or ‘to make pretty’. My definition, and the one we follow here, has served us well over the years:

Design [dih-zahyn]: v. To solve a problem and add purpose.

It’s not complicated, nor does it need to be. In order to create truly good work, you have to approach each step of a project like you are ...

The Internet has a strong influence on how a company market’s itself online. More consumers are going online to conduct product and service-based research before they make their buying decision. Any business that does not have a well designed, benefit-rich, navigation-friendly website risks losing potential customers. How your website looks and navigates says a lot about your company.

Why Do You Need A Good Web Design?

Telling someone that they need to get a new web design ...

“Those who don’t know history are destined to repeat it.” – Edmund Burke

Three years ago, my little marketing firm was growing like a weed, taking on new employees and new clients at a blinding pace. We were selective on the jobs that we took on and work just didn’t seem like work. It was a good time. Then one afternoon, I had a conversation with a colleague, who advised that we may not be in business by the end of the ...

When marketing a non-profit, there are really two goals that you are trying to accomplish. I hear them re-worded a hundred different ways, but there are really only two. First, you want to drive awareness and activism. Now that may mean membership, high turnout at events, press visibility, etc., but it all boils down to spreading the importance of your cause. Second, you have to raise funds. Anyone in a charity knows the costs involved with setting up events, printing ...

I’ll start off by saying that I love my wife.

She’s an incredibly talented individual in many ways and we complement each other amazingly well. With that said, she sucks at ironing. Try as she may, she couldn’t iron a washcloth flat. I’m not using this as an opportunity to point out her weakness; in fact, I should be trying harder to cover my ass here. I’m sure I’m failing miserably.

The point that I’m risking a couple days of marital bliss ...

Over the past couple years, it seems that almost every household name is going for a new logo. As a fun way to bring you up to speed on just some of the new logos (and much-needed tweaks) that are popping up, I’ve put together this all-too-common game of “Guess That Logo”. To keep it fair, I didn’t include any sports teams.

Name the whole alphabet and you are automatically eligible for a sense of accomplishment. I’ll post the answers next week ...

Wealth (ˈwelth): n. Abundance of valuable material possessions or resources.

I look to the dictionary pretty often, in fear that I’m going to misuse a word and ruin an entire conversation, speech, public bathroom vandalism or whatever. However, I have to say I have a particular problem with the definition offered for “wealth”, since all it does is validate the ongoing problem that we have as a consumer-driven culture. Imagine that, a business owner complaining about a society driven by materialism.

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I took four years of French in High School and, if stranded on the Champs-Élysées today, I wouldn’t be able to order dinner. It’s not that I’m incompetent (not entirely), I just don’t use the language everyday. Why? Because it’s not necessary in my environment and I can communicate easier by using a ...

Over the next few weeks, I plan to present the branding process in a way that’s not terribly boring and doesn’t use one catchphrase or chart. I’m sure that will be a relief to some. Instead, I’ll relate it to dating, something I was never able to take seriously or do very well. This should make these weeks a thrill for all of us.

First, could someone please explain to me why we will dress up in our finest clothes, wear ...

I love cars. Not just any cars, and not the insanely fast, newer cars that can knock your eyebrows to the back of your neck. I love muscle cars; the Challenger, the LeMans, the Chevelle. I’m often longingly watching these relics while I pass them on the highway, while I’m driving a brand new car. What sense does that make? I have far more conveniences and luxuries in my current car, ...