In an earlier post, I wrote about the success that Holiday Inn is enjoying in the wake of their complete rebranding. I’d like to dig a little deeper to help clarify what makes a brand. This information will not only cut straight to the point of branding, but will also give you a clear vision of what makes it successful.

In 2007, Nike Inc. invested $702,900,000 in advertising.  Proctor & Gamble, parent company of global brands Tide, Olay and Gillette, spent an ...

A designer on my team came here from Gannett Co Inc, the distributor of  USA Today. Since she started, I’ve been updated regularly on the rapid layoffs, furloughs, and their 87 percent drop in share price. Today, I just read that Marriott International will no longer allow automatic delivery of the paper to its guests.

This is a sign of the times. Television and radio advertising are feeling the pinch as well as advertisers are finding less and less return on their conventional ...

Today, I had the rare opportunity to witness one of the most unethical practices one could commit in the graphic design field. 

Two weeks ago, we moved offices to bigger space. Upon moving, I noticed the sign on the office next door read “Website Services” among a myriad services, including surveillance cameras and other random things. I thought nothing of it, besides, there are far more websites to be worked on than what my firm can handle.

Last week, one of my ...

Before I begin, let me first say that I do NOT post client emails without their prior permission.

This email came as feedback to a poster I’m working on and, although he knows very little about the process, his feedback was exactly what I hoped for. It’s not profound, but very illustrative. In the next couple days, I will post the final artwork.

“Thanks for these. My comment is that there may be too much emphasis is on the photos. They are less important than ...