Everyone seems to have their own idea of what the word “design” means (the worst being found in the dictionary). Some say it’s ‘to communicate’, or ‘to make pretty’. My definition, and the one we follow here, has served us well over the years:

Design [dih-zahyn]: v. To solve a problem and add purpose.

It’s not complicated, nor does it need to be. In order to create truly good work, you have to approach each step of a project like you are ...

The Internet has a strong influence on how a company market’s itself online. More consumers are going online to conduct product and service-based research before they make their buying decision. Any business that does not have a well designed, benefit-rich, navigation-friendly website risks losing potential customers. How your website looks and navigates says a lot about your company.

Why Do You Need A Good Web Design?

Telling someone that they need to get a new web design ...

“Those who don’t know history are destined to repeat it.” – Edmund Burke

Three years ago, my little marketing firm was growing like a weed, taking on new employees and new clients at a blinding pace. We were selective on the jobs that we took on and work just didn’t seem like work. It was a good time. Then one afternoon, I had a conversation with a colleague, who advised that we may not be in business by the end of the ...

When marketing a non-profit, there are really two goals that you are trying to accomplish. I hear them re-worded a hundred different ways, but there are really only two. First, you want to drive awareness and activism. Now that may mean membership, high turnout at events, press visibility, etc., but it all boils down to spreading the importance of your cause. Second, you have to raise funds. Anyone in a charity knows the costs involved with setting up events, printing ...

Holiday Inn’s billion-dollar rebranding of over 3,000 hotels worldwide is showing a strong rise in revenue over its 600 to-be-rebranded hotels is a signal that is opening many eyes lately. And it should. Among the corporate scandals and lack of consumer confidence, a call for change is heard universally in today’s business world.

Starting in 2008, the rebranding efforts should be complete in all open hotels by the end of 2010.  This facelift will be more ...

Among the irresolute tasks that one undertakes to get their venture off the ground, one of the most uncertain is definitely your web site. With the time and expense that a well-designed site involves, most entrepreneurs often see it as an inevitable headache. Fortunately, it doesn’t have to be. With the following suggestions, along with a savvy designer, you can have a well-built, effective web site in no time.

Set up your own web domain and hosting. A good rule of ...