Comments for Integrated Marketing, Branding and Communications | ImagineDesign

Comment on Recession Be Damned: Guide to a New Economy by Dan Cowling

Dan Cowling — Thu, 15 Sep 2011 20:06:11 +0000

Dorothy said; “Toto, I’ve a feeling we’re not in Kansas anymore.” The tornado has hit. The winds of change are still building. Change requires creative thinking…and the guts to do something. You’re points are well made. There is no standing still. You’re either moving forward or backward. Right now, moving forward doesn’t necessarily correlate to making more money than last year. We thought the internet would be the change agent in the agency business. Not compared to the economic changes we’re seeing. Changes that I believe are changing the very nature of what we do, forever. Consistently our clients don’t simply want ads anymore. They don’t really want “advertising” anymore. They want big ideas. Ideas about pricing and delivery systems. Promotion and leverage. Etc. We need creativity to permeate all functions of our agencies. With the changes come great opportunities…if we’re willing to change. It’s a perfect time to re-engineer. Re-brand and move forward.

Comment on Dealing with Weakness, and How Not To Talk About One’s Wife by Mary Castello

Mary Castello — Tue, 13 Sep 2011 12:22:03 +0000

Is anyone around old enough to remember Ronald Reagan? He had a strategy much like yours, and it went something like: You don’t have to be smart, just surround yourself with smart people. You’re in good company.

Comment on Change your mind. Change the world. by Emerald Haessig

Emerald Haessig — Fri, 02 Sep 2011 18:10:52 +0000

I like this website very much, Its a rattling nice office to read and receive info.

Comment on Recession Be Damned: Guide to a New Economy by Deb Budd

Deb Budd — Wed, 24 Aug 2011 20:58:23 +0000

Terrific and timely ideas. Focusing on client needs is great way to maintain value. Help them to identify marketing tactics that are generating results, and correctly allot spending where it will deliver bottom-line impact. If you can help with this kind of strategic thinking (backed up, of course, with brilliant creative ideas), you won’t be just a service vendor, but a valued consultant.

Comment on Recession Be Damned: Guide to a New Economy by Christi

Christi — Tue, 23 Aug 2011 18:39:40 +0000

Great blog post! I wholeheartedly agree and thanks for the tips. Staying true to your roots and value system is a good thing when conducting business and that’s what your article is about! Keep on doin’ what you are doin’!

Comment on Recession Be Damned: Guide to a New Economy by Nancy E. Wigal

Nancy E. Wigal — Tue, 23 Aug 2011 16:59:18 +0000

Very good points made. I’ve been diversifying by LISTENING to what my potential attendees and clients really want. I then tailored my business offerings to their needs and requirements, and have been doing pretty OK. I’ve also tailored services and training to sensitive budget requirements, and that’s helped me get new business.

But what’s really been helpful is the outlook and attitude of the folks I’ve worked with who understand and realize that to pull back into their turtle shell is not at all helpful. So, they carefully spend what they can, prioritize their tasks and move forward from there.

Thanks for posting!

Comment on Recession Be Damned: Guide to a New Economy by S. Collingwood

S. Collingwood — Tue, 23 Aug 2011 16:24:09 +0000

Great article and spot on!! It appears more of the financial experts actually think we are already in a recession, not heading to one. Either way, I hope it ends soon so we can all build our businesses in a growth environment…we need all the help we can get!

Comment on Dealing with Weakness, and How Not To Talk About One’s Wife by Arrieb

Arrieb — Thu, 11 Aug 2011 00:49:30 +0000

I too have a spouse that cannot iron. A wiz with numbers, but just can’t seem to find the starch…I agree, a leader shouldn’t carry the thought that they can be good at everything. A leader is a person with an idea that realizes that surrounding themselves with the right people for the right jobs is how an empire gets built. If you are the visionary, you need to bond with the people who can execute the vision.

Love the fruits of your labor…wish you the best, friend!

Comment on Dealing with Weakness, and How Not To Talk About One’s Wife by Debbie

Debbie — Fri, 29 Apr 2011 03:59:11 +0000

Very nice Patrick. Am intelligent man realizes what he can and can’t do himself, when to ask/pay for help and when all else fails read the destructions, it is funny how everything comes with them silly things.

Comment on Dealing with Weakness, and How Not To Talk About One’s Wife by Jamie

Jamie — Thu, 28 Apr 2011 20:43:28 +0000

Well played, and, well said. The owner and brains to my previous place of employment continued to wear the many hats he had with 16 employees that he had from startup with just him and his wife. It was difficult for him, but once he adopted the mantra of "working yourself out of a job" by distributing his metaphorical stack of assorted hats so that he could focus on the main craft of the business, his life was dramatically improved. Until he was caught embezzling, but aside from that it was good times.