SEARCH ENGINE OPTIMIZATION: Half art, Half science.
The majority of us now use search engines to find what we are looking for. Whether we’re trying to find clothes, directions, electronics or reviews on a new restaurant, we go online to find it. So, it should make sense that businesses are competing to get top ranking. To accomplish this you must execute a smart and creative Search Engine Optimization (SEO) marketing campaign.
With proven strategies and industry-leading SEO experts, we optimize your website and maximize your company’s ranking on Google, Yahoo! and Bing. Whether your business is local or global, we combine proven SEO strategies with innovative, cutting edge services, including expert SEO copywriting, inbound link building, press releases, viral marketing, blog management and competitive research. Our SEO marketing campaigns also include:
- Manual Link Building
- Social Bookmarking
- Link Bait Creation for Viral Marketing
- Full Website Re-Design
- Reputation Management
- Monthly Reporting
- Social Media Optimization
- Initial Website Audit
- Keyword Analysis
- 301 Redirects
- HTML Sitemap
- XML Sitemap
- Analytics Setup
- Webmaster Tools Setup
- On-Site Page Optimization
- Custom Creation of Optimized & Branded Articles
- Manual Directory Submissions
- Article Distribution
- Internal Link Structuring
Pay-per-Click (PPC) Strategy
Pay-per-click (PPC) is an advanced advertising strategy used by businesses to advertise on major search engines (Google, Bing, Yahoo!) and websites such as Facebook and LinkedIn. With PPC advertising, your company only pays when a user actually clicks on your Ad. Once the Ad is clicked, the consumer is redirected to the advertiser’s website or landing page – thus completing the PPC transaction.
ImagineDesign is an expert in paid search marketing and specializes in building, optimizing and managing powerful, efficient PPC campaigns. While SEO can take months even years to see “first page” results, a smart PPC campaign can get you there immediately.
Our PPC service includes:
Set Up: ImagineDesign will do all the “heavy lifting” to get you started. We’ll do the Bid Management and keyword analysis, create your company’s PPC account on Google, Bing, Yahoo!, and even Facebook and LinkedIn. Once were set up, we’ll create Ad Campaigns and Messaging that targets your core audience. ImagineDesign also offers optional landing page design and development for advanced, targeted campaigns.
Geographical Targeting: Campaigns can be targeted towards users in the geographic location that our clients serve. PPC budgets are never wasted on visitors that are outside the targeted location, which allows for efficient spending and an increase in ROI.
Keyword Research: Using advanced keyword research tools, ImagineDesign performs extensive keyword analysis to ensure that every client’s campaign encompasses all possible, relevant search terms.
Monthly Reporting and On-going Maintenance: PPC is not a “set it and forget” service. It requires constant analysis and adjustments. Only a monthly basis we track & report Ad campaign results and conversions as well as analyze prospect inquiries & conversion rates. With ImagineDesign, you know your PPC budget is not being wasted on keywords with high bounce rates, serving ads outside of your target market or messaging that won’t convert.
Social Media Marketing
Is your business taking advantage of the Social Media Revolution? Each day, hundreds of millions of people sign on to social websites like Facebook, Twitter, Yelp, YouTube and LinkedIn. “The Social Network” is a variety of websites used to help us make purchase decisions, seek referrals and recommendations and communicate about the brands, products and businesses we love (and don’t love).
This is an advertiser’s dream by providing an entirely new medium through which to communicate with customers, partners and prospective clients. Social media can drive new revenue and help with customer retention and satisfaction efforts. However, in order to get the most out of any online marketing initiative, every business needs to effectively monitor, engage and drive these users to action. ImagineDesign’s social media marketing solutions are highly effective and dynamic strategies designed just to do that, whether you are a local shop or a Fortune 500 corporation.
ImagineDesign works closely with our customers to execute an integrated Social Media Marketing campaign that ensures consistent messaging and proper branding online. We’ll create an action plan that will outline an effective Social Media strategy for networking and as part of our monthly recurring service we’ll provide:
- Weekly, Bi-Weekly or as needed Facebook updates
- Daily Twitter updates
- Customer, partner and vendor interaction
- Create polls, questions and surveys
- Write original content for Weekly or Bi-Weekly Blog posts
- Reputation Management Alerts and Response policies
- Referral Strategy and Promotion
- Video and picture uploads (including Keyword and Alt Tagging for SEO)
- Friend seeding strategies with customers, prospects, vendors and partners
Google AdWords Express Marketing
AdWords Express helps local customers find your local business in Google!
This is a new advertising platform that Google launched to address the needs of consumers who are seeking local products and/or services. Because there are hundreds of millions of websites and search engines can provide unwanted results or “information overload”, Google is trying to simplify search results by matching local consumers with local businesses. If your business has a physical location and relies upon walk-in customers, then Google Adwords Express is an option you must have.
When people search your area for the products or services you provide (“flowers in Virginia”, or if they’re already in Virginia, just “flowers”) an ad for your business will appear above or beside their search results. Your business will also be marked with a distinctive blue pin on Google Maps, helping it stand out to potential customers. Your business will only pay when people (consumers) click on your ad.
As part of our AdWords Express service ImagineDesign will:
- Write effective messaging and Ad copy that drives local customers to your website or Google Places page,
- Outline a strategy to post positive client recommendations,
- Continually measure the effectiveness of your ads in your Places or Adwords dashboard.
- Integrate your existing Google Adwords account.
