Search Engine Optimization

SEARCH ENGINE OPTIMIZATION: Half art, Half science.

The majority of us now use search engines to find what we are looking for. Whether we’re trying to find clothes, directions, electronics or reviews on a new restaurant, we go online to find it. So, it should make sense that businesses are competing to get top ranking. To accomplish this you must execute a smart and creative Search Engine Optimization (SEO) marketing campaign.

With proven strategies and industry-leading SEO experts, we optimize your website and maximize your company’s ranking on Google, Yahoo! and Bing. Whether your business is local or global, we combine proven SEO strategies with innovative, cutting edge services, including expert SEO copywriting, inbound link building, press releases, viral marketing, blog management and competitive research. Our SEO marketing campaigns also include:

Manual Link Building
Social Bookmarking
Link Bait Creation for Viral Marketing
Full Website Re-Design
Reputation Management
Monthly Reporting
Social Media Optimization
Initial Website Audit
Keyword Analysis
301 Redirects
HTML Sitemap
XML Sitemap
Analytics Setup
Webmaster Tools Setup
On-Site Page Optimization
Custom Creation of Optimized & Branded Articles
Manual Directory Submissions
Article Distribution
Internal Link Structuring

Pay-per-Click (PPC) Strategy

Pay-per-click (PPC) is an advanced advertising strategy used by businesses to advertise on major search engines (Google, Bing, Yahoo!) and websites such as Facebook and LinkedIn. With PPC advertising, your company only pays when a user actually clicks on your Ad. Once the Ad is clicked, the consumer is redirected to the advertiser’s website or landing page – thus completing the PPC transaction.

Imagine is an expert in paid search marketing and specializes in building, optimizing and managing powerful, efficient PPC campaigns. While SEO can take months even years to see “first page” results, a smart PPC campaign can get you there immediately.

Our PPC service includes:

Set Up: Imagine will do all the “heavy lifting” to get you started. We’ll do the Bid Management and keyword analysis, create your company’s PPC account on Google, Bing, Yahoo!, and even Facebook and LinkedIn. Once were set up, we’ll create Ad Campaigns and Messaging that targets your core audience. Imagine also offers optional landing page design and development for advanced, targeted campaigns.

Geographical Targeting: Campaigns can be targeted towards users in the geographic location that our clients serve. PPC budgets are never wasted on visitors that are outside the targeted location, which allows for efficient spending and an increase in ROI.

Keyword Research: Using advanced keyword research tools, Imagine performs extensive keyword analysis to ensure that every client’s campaign encompasses all possible, relevant search terms.

Monthly Reporting and On-going Maintenance: PPC is not a “set it and forget” service. It requires constant analysis and adjustments. Only a monthly basis we track & report Ad campaign results and conversions as well as analyze prospect inquiries & conversion rates. With Imagine, you know your PPC budget is not being wasted on keywords with high bounce rates, serving ads outside of your target market or messaging that won’t convert.

Google AdWords Express Marketing

AdWords Express helps local customers find your local business in Google!

This is a new advertising platform that Google launched to address the needs of consumers who are seeking local products and/or services. Because there are hundreds of millions of websites and search engines can provide unwanted results or “information overload”, Google is trying to simplify search results by matching local consumers with local businesses. If your business has a physical location and relies upon walk-in customers, then Google Adwords Express is an option you must have.

When people search your area for the products or services you provide (“flowers in Virginia”, or if they’re already in Virginia, just “flowers”) an ad for your business will appear above or beside their search results. Your business will also be marked with a distinctive blue pin on Google Maps, helping it stand out to potential customers. Your business will only pay when people (consumers) click on your ad.

As part of our AdWords Express service Imagine will:

Write effective messaging and Ad copy that drives local customers to your website or Google Places page,
Outline a strategy to post positive client recommendations,
Continually measure the effectiveness of your ads in your Places or Adwords dashboard.
Integrate your existing Google Adwords account.