Everyone seems to have their own idea of what the word “design” means (the worst being found in the dictionary). Some say it’s ‘to communicate’, or ‘to make pretty’. My definition, and the one we follow here, has served us well over the years:

Design [dih-zahyn]: v. To solve a problem and add purpose.

It’s not complicated, nor does it need to be. In order to create truly good work, you have to approach each step of a project like you are ...

Over the past couple years, it seems that almost every household name is going for a new logo. As a fun way to bring you up to speed on just some of the new logos (and much-needed tweaks) that are popping up, I’ve put together this all-too-common game of “Guess That Logo”. To keep it fair, I didn’t include any sports teams.

Name the whole alphabet and you are automatically eligible for a sense of accomplishment. I’ll post the answers next week ...

I understand that, with this list, I may be shooting myself in the foot. After all, dispensing this advice is how I’m accustomed to making a living. However, I feel that underutilized knowledge is the same as lack of knowledge, and I can only help but so many people from nine to five. With that said, I would like to offer a brand strategy to the budget-impaired that will cost you little or nothing to set up. Use it for ...

Although unconfirmed, there is rumored speculation in regard to a gravitational shift in the universe. Evidently, it is beginning to revolve around Bentonville, Arkansas – the headquarters of Walmart.

Is this related to the foretold 2012 “end of the world”? Who knows?

Will it affect Daylight Savings Time? Who cares?

One thing is for certain: Walmart - the faceless monument to capitalism, the scourge of small businesses everywhere – has taken over our world, one wallet at a time, and shows no signs of stopping its ...

Ok, so let’s pretend that you didn’t meet with a designer for your logo. You ponied up the $99 to get a logo done online, arming you with an ”ok” logo in tons of different formats, most of which your computer can’t read. Proud of your financial prudence, it looks like you are off and running – now let’s go get some business!!!

First stop: a business card. Knowing that graphic designers charge far too much for a 2″ x 3.5″ slip of paper, you decide ...

I stop at a convenience store on the way to the office. As I turn into the parking lot, I take notice of this large, white panel van in the space next to mine. Something is strange about the logo plastered on its side, but I can’t ...

When it's love, it shows. Credit: redbubble.com. Click to check it out on their site.

In a lot of professions, you can almost predict the level of enthusiasm that is taken towards one’s job. For instance, if you pull up to your local drive-thru window, and ask the individual with the headset if they felt born to have that job, you may get ...

Okay, so you’re in the market for a graphic designer to help out with your business. And by the look of things, you obviously have an internet connection with a myriad of options and related costs, making it tempting to go with the quick and cheap. But wait; there are a couple things you need to know before you venture into the nebulous design industry. There are a few misconceptions to clear up first.

“I can have my brother-in-law’s plumber’s niece’s baby daddy do my ...