Everyone seems to have their own idea of what the word “design” means (the worst being found in the dictionary). Some say it’s ‘to communicate’, or ‘to make pretty’. My definition, and the one we follow here, has served us well over the years:

Design [dih-zahyn]: v. To solve a problem and add purpose.

It’s not complicated, nor does it need to be. In order to create truly good work, you have to approach each step of a project like you are ...