Posts Tagged 'purpose'

Design Defined

Everyone seems to have their own idea of what the word “design” means (the worst being found in the dictionary). Some say it’s ‘to communicate’, or ‘to make pretty’. My definition, and the one we follow here, has served us well over the years:

Design [dih-zahyn]: v. To solve a problem and add purpose.

It’s not complicated, nor does it need to be. In order to create truly good work, you have to approach each step of a project like you are ...

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How much are you worth?

Wealth (ˈwelth): n. Abundance of valuable material possessions or resources.

I look to the dictionary pretty often, in fear that I’m going to misuse a word and ruin an entire conversation, speech, public bathroom vandalism or whatever. However, I have to say I have a particular problem with the definition offered for “wealth”, since all it does is validate the ongoing problem that we have as a consumer-driven culture. Imagine that, a business owner complaining about a society driven by materialism.

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