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20 Years of Adventure, One Legacy of Inspiration

We are pleased to share our 20th Anniversary Celebration. For two decades, we have worked to “Fight Ugly” by branding and marketing businesses and destinations. Under the banner of “For the Love of Travel,” we have been transforming destinations into vibrant and thriving hotspots, making a lasting impact on the travel and tourism industry.
Imagine was founded in 2004 with a vision to fight overly corporate, half-hearted marketing. Over the years, we have redefined how destinations are perceived, marketed, and experienced. Our agency has worked with a range of destinations, from picturesque small towns to bustling cities, helping them uncover their unique identities and unlock their full potential.
The agency’s success story is a testament to our unwavering commitment to innovation, creativity, and client satisfaction. Imagine has consistently delivered cutting-edge branding and marketing solutions that resonate with travelers, making destinations more appealing and unforgettable.
Over the past 20 years, we have achieved numerous milestones, including successfully revitalizing struggling destinations, launching award-winning marketing campaigns, and establishing long-lasting partnerships with clients worldwide. Our agency’s team of dedicated professionals have combined their expertise in strategy, design, digital marketing, and storytelling to create compelling narratives for destinations.
Imagine’s late founder, Patrick King, was a passionate advocate for travel and the joy it brings to our lives. His dedication and love for exploring new horizons left an indelible mark on our agency. With that in mind, we honor Patrick with our Anniversary campaign: “20 Years of Adventure, One Legacy of Inspiration.”
We look forward to the future with even greater ambition as we celebrate this anniversary. We plan to continue pushing boundaries, embracing new technologies, and exploring innovative ways to elevate the destinations we work with. Our mission remains unchanged: to help destinations thrive and leave a lasting impact on travelers’ hearts.
The 20th-anniversary celebration promises to be a year filled with exciting events, partnerships, and initiatives. We invite past and current clients, industry partners, and fellow destination enthusiasts to join us in commemorating this significant milestone.
Learn how you can participate and be prepared to raise a glass at a favorite destination near you.


Rebecca Barnes

Rebecca aka DMO's Best Friend is the CEO of Imagine. With more than three decades of experience launching and operating award-winning companies, she gained invaluable insights into the intricate challenges that businesses encounter. Harnessing this expertise, she has build successful tourism marketing programs, initiatives, and campaigns for counties, cities, towns, venues, hotels, and captivating destinations. In her free time, she enjoys spending time with her Grands, reading, traveling, and sleeping.

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