Why We Do What We Do

People ask us all the time what kind of marketing agency Imagine is.

The truth is, we’ve never really fit neatly into a category.

Yes, we’re known for destination marketing. We love helping communities attract visitors, support local businesses, and showcase what makes a place special. That’s work we’ll always be passionate about.

But somewhere along the way, we realized it wasn’t tourism that inspired us most. It was the people behind the organizations. The nonprofit changing lives every day but struggling to get noticed. The healthcare practice trying to reach patients who need them. The manufacturer creating great jobs in their community.

The local business that’s built something incredible but isn’t sure how to tell its story. The destination working hard to convince people there’s something worth discovering just down the road.

Those organizations may look different from the outside, but they’re all trying to accomplish the same thing. They want to make an impact. They just need the right people to know who they are.

That’s where we come in.

For more than 20 years, we’ve been helping organizations tell their stories in a way that’s honest, strategic, and authentic. Sometimes that means building a website. Sometimes it’s branding, SEO, photography, advertising, or a marketing campaign. More often than not, it’s helping clients figure out where to start.

Because here’s what we’ve learned.

Marketing isn’t about being louder than everyone else. It’s about making sure the people who need you can find you.

We’ve never believed in recommending services just because we offer them. If a client doesn’t need a new website, we’ll say so. If a smaller project will solve the problem, that’s what we’ll recommend. We’d rather build a relationship than sell something that isn’t necessary.

That’s probably why so many of our clients have been with us for years.

They know we’re going to tell them the truth, even when it’s not the most profitable answer for us.

We’re not interested in one-and-done projects. We like watching organizations grow. We like celebrating milestones with our clients. We like being the people they call when they’re launching something new, facing a challenge, or simply need someone to bounce ideas off of.

Marketing changes every day.

People don’t.

People still respond to authenticity. They still want to trust the organizations they choose to do business with. And they still remember a good story.

That’s why we do what we do.

Because we believe organizations doing important work deserve marketing that’s every bit as exceptional as the work they do.

EXPERIENCED.

Our client roster and case studies make it clear where our focus is. We’re a marketing agency whose passion is helping communities grow; this level of expertise comes from a full-time commitment to this industry.

OBJECTIVE.

Being outside of the jar allows us to see what’s on the label. We bring a proprietary research process, including our Destination Immersion, to see your community the same as a new visitor or potential business.

PERSPECTIVE.

The way we view economic development and tourism and approach challenges incorporates decades of learning and problem-solving. Over time, that has given us a unique perspective that we bring in our advising, branding and marketing.

PROACTIVE.

We’re not an order-taker agency. We actively spot trends in destination data, provide campaigns to increase visitation, and move forward to improve tourism and economic development – without needing to be asked.

WHO WE WORK FOR

Are we the right agency for you?

INDUSTRIES

We’re a tourism and economic development marketing agency that partners with destinations, local governments, attractions, parks, breweries, distilleries, and other visitor-serving organizations. Because strong communities are built by thriving local businesses, we also provide marketing services and educational programs that help entrepreneurs and local industries grow alongside the destinations they call home.

PRICING

Most of our client partnerships begin with a minimum investment of $10,000 during the first six months. It gives us the opportunity to build a strategy that creates lasting impact instead of quick fixes. That said, community has always been at the heart of what we do. Each year, we reserve a limited number of opportunities to work with very small communities and select small or women-owned businesses that are making a meaningful difference in the places they serve. If you’d like to explore whether we’re a good fit, we’d love to talk. Contact us for our current rate card and service guide. Contact us

OUR APPROACH

Every client is unique, as are the challenges they face. That’s why every engagement begins with research. We take the time to understand your organization, your audience, your market, and your goals before making recommendations. Using those insights, we develop a customized scope of work focused on solving your specific challenges and achieving measurable results. Rather than relying on cookie-cutter packages, we build strategies that are tailored to your organization and designed to support long-term success.

ENGAGEMENTS

Marketing isn’t something you should have to “hope” works for the next two years because you’re locked into a contract. We prefer to earn your confidence one month at a time. Our agreements can be ended with 30 days’ notice, so we’re motivated to keep bringing fresh ideas, thoughtful strategy, and responsive service to the table. If we’re doing our job well, you’ll want to keep working with us. That’s exactly how we think it should be.

OUR CLIENTS INCLUDE

Destination Marketing Agency for the Caribbean

WE’RE PROUD MEMBERS OF:

HOW CAN WE HELP YOU?

If you’d rather set up a call, you can do so here
.