Frequently Asked Questions

Yes.

Every project begins with a conversation. We want to learn about your organization, understand your goals, and determine whether we're the right partner for your needs. If we aren't, we'll tell you.

Every project is different.

The scope, timeline, goals, and complexity all influence pricing. Rather than forcing every client into the same package, we build recommendations around what will create the greatest impact within your budget.

No.

Some clients hire us for a single project, such as a website redesign or branding initiative. Others work with us for years as an ongoing marketing partner.

Imagine has deep expertise in destination marketing, but our experience reaches well beyond tourism.

We also work with nonprofits, healthcare organizations, municipalities, professional service firms, manufacturers, economic development organizations, tourism organizations, and businesses focused on strengthening their communities.

Yes.

Most of our websites are built in WordPress because it offers flexibility, scalability, strong SEO capabilities, and gives our clients ownership and control of their websites.

Absolutely.

Sometimes a complete redesign is the best approach. Other times we can improve your current website while preserving the content, functionality, and design elements that are already working well.

Yes.

Every website we build follows current SEO best practices, including site architecture, responsive design, metadata, structured content, internal linking, page-speed considerations, and accessibility.

SEO is a long-term investment.

Most organizations begin seeing meaningful improvements within several months, but timing depends on the website's starting point, competition, technical condition, existing content, authority, and the consistency of the work being completed.

The strongest results usually come from ongoing optimization rather than a one-time project.

No.

No reputable SEO agency can guarantee search rankings. Search results are controlled by Google and are affected by competition, location, personalization, algorithm changes, and many other factors.

What we can promise is that we follow ethical best practices, create useful content, improve your website's technical foundation, and work consistently to strengthen its visibility.

Yes.

Search is evolving beyond traditional Google rankings. People are also using Google AI Overviews, ChatGPT, Gemini, Claude, Perplexity, and other AI-powered tools to research organizations and make decisions.

We help organizations strengthen their content, website structure, internal linking, structured data, subject-matter expertise, and authority signals so search engines and AI systems can better understand their work.

No agency can guarantee inclusion in an AI-generated response, but a clear, credible, well-structured website gives these systems better information to evaluate.

Branding goes far beyond a logo.

It includes your messaging, positioning, visual identity, voice, customer experience, and the way people recognize and remember your organization.

Depending on your needs, a branding project may also include research, naming, logo development, typography, color standards, brand guidelines, and recommendations for applying the brand consistently.

Absolutely.

Sometimes organizations need a complete rebrand. Other times they simply need clearer messaging, stronger standards, updated materials, or better consistency across their marketing.

We'll help you determine what should be preserved, what needs improvement, and where an update can make the greatest difference.

Yes.

Our team develops website copy, blogs, destination content, case studies, newsletters, advertising copy, email campaigns, social media content, and strategic messaging designed to help organizations connect with the people they need to reach.

Yes.

We create social media strategies, content calendars, writing, graphics, photography, advertising, campaign support, scheduling, and ongoing management.

The exact scope depends on your audience, goals, internal resources, and the platforms that make sense for your organization.

As involved as you'd like.

Some clients prefer to collaborate throughout every stage of a project. Others rely on us to manage nearly everything while keeping them informed at the points where their input is most important.

We'll build a process that respects your time, gives us the information we need, and keeps the work moving.

We're not interested in selling marketing for marketing's sake.

We believe marketing should strengthen organizations, support communities, and build lasting relationships. That philosophy has guided Imagine since the company was founded in 2004.

We listen before recommending solutions, tell clients what we genuinely believe, and build plans around their goals rather than a predetermined package.