BrandingUncategorized Marketing Isn’t a Magic Wand We hear it all the time. "We need more marketing." Sometimes that's true. Sometimes it…Rebecca BarnesJuly 12, 2026
Digital Marketing Stop Trying to Outsmart Google We've been in marketing long enough to remember when getting found online felt like a…Rebecca BarnesJuly 10, 2026
BrandingUncategorized Your Logo Isn’t Your Problem Most people hear the word rebrand and immediately think of a new logo. While visual…Rebecca BarnesJuly 6, 2026
Branding 10 Signs Your Organization Has Outgrown Its Brand Your organization has evolved. Has your brand kept up? Organizations rarely stand still. Over time,…Rebecca BarnesJune 29, 2026
Marketing Strategy Virginia Is for Lovers. February Is Proof. February has a way of slowing people down. Colder air. Shorter days. A natural excuse…Rebecca BarnesFebruary 10, 2026
BrandingDestination Marketing Promoting Love at Your Destination: Creating Romantic Experiences That Spark Connection In Virginia, we know the power of LOVE, but no matter where you are from,…Rebecca BarnesFebruary 1, 2026
Destination Marketing Big News: Imagine Named One of the Top 13 Travel & Tourism Marketing Agencies in the U.S. (Three Years Running!) For the third consecutive year, Imagine has been recognized as one of the Top 13…Rebecca BarnesJanuary 22, 2026
BrandingDestination ManagementDestination MarketingEconomic DevelopmentEntrepreneurshipMarketing Strategy Doing More with Less: Practical Tips for DMOs in 2026 "Do more with less." It's a phrase that resurfaces every time the economy faces uncertainty,…Rebecca BarnesJanuary 3, 2026
Destination ManagementDestination MarketingEconomic Development Why Grant Writing Should Be a Key Part of Your Tourism Marketing Plan Let’s be honest. If you’re building your tourism marketing plan without grants in the mix,…Rebecca BarnesNovember 20, 2025
Destination Marketing How to Create Successful Events by Leveraging What You Already Have Every destination wants a signature event—the one that draws visitors, fills hotel rooms, and gives…Rebecca BarnesNovember 18, 2025
Economic Development Tourism as an Economic Engine: Building Experiences that Fuel Sustainable Growth Beyond Heads in Beds—Tourism Drives Real Impact When people think of tourism, they often picture…Rebecca BarnesNovember 13, 2025
Destination Marketing Event Tourism: The New Frontier in Luxury Travel Travel has flipped. It used to be that people picked a destination first and looked…Rebecca BarnesNovember 11, 2025