Destination Management Tips for More Welcoming Visitor Centers Visitor centers play a critical role in welcoming tourists and providing them with information and…Patrick KingFebruary 4, 2023
Destination ManagementDigital MarketingMarketing Strategy How to Really Do More with Less There are few common pieces of advice given to tourism marketers facing recession than "do…Patrick KingJanuary 31, 2023
Content MarketingWeb Design 5 Non-Negotiables for an Economic Development Website Economic development websites can be — and should be — very different from one another.…Patrick KingJanuary 16, 2023
Destination Management Common Causes of a Stagnant DMO – and How to Fix Them If you're feeling like your DMO or visitors bureau is stuck in a rut, I…Patrick KingJanuary 2, 2023
BrandingMarketing Strategy The Role of Advocacy in a Destination’s Brand Advocacy and activism can play an influential role in developing a destination's brand. It's an…Patrick KingNovember 26, 2022
Branding 10 Quick Lessons in Tourism Branding The image above has nothing to do with tourism branding. Most photos for these articles…Patrick KingOctober 31, 2022
BrandingDestination ManagementMarketing Strategy The Importance of Outside Expertise in Placemaking When looking for consultants or agencies to help you with placemaking — be it branding,…Patrick KingOctober 19, 2022
News Imagine Recognized Among ‘Best Places to Work’ September is National Workforce Development Month, and Prince William Living, a lifestyle magazine celebrating the…Patrick KingSeptember 1, 2022
Content MarketingMarketing Strategy Travel Brochures: How to Avoid Being Hidden in Plain Sight Every few months, an article will pop up that proclaims the death of travel brochures.…Patrick KingAugust 15, 2022
Marketing Strategy How Destination Marketing Can Backfire – and What to Do About It Every conversation I’ve had with destinations over this summer has had an air of exhausted…Patrick KingAugust 3, 2022
BrandingMarketing Strategy 5 Tips for Tourism Marketing in a Recession A lot of this is going to read more like an economics article than tips…Patrick KingJune 13, 2022
Branding Destination Branding: Image vs. Identity I'd like to start this post with something that may be unpopular: a new logo,…Patrick KingFebruary 28, 2022