BrandingDestination Marketing When should tourism destinations invest in branding? In the world of destination marketing, having a unique and authentic brand is the linchpin…Rebecca BarnesSeptember 23, 2023
Uncategorized Announcement of the Passing of Imagine’s Beloved Founder and CEO, Patrick King It is with profound sadness and heavy hearts that we share the devastating news of…Rebecca BarnesJune 4, 2023
Destination ManagementDestination MarketingMarketing Strategy 10 Steps for Tracking Tourism Marketing ROI Promoting tourism and travel is very different from that of a product, service, restaurant, or…Rebecca BarnesMay 12, 2023
News Destination Marketing Agency Launches a 22-Stop Virginia Road Trip Manassas-based Imagine is taking its tourism marketing expertise on the road. MANASSAS, VIRGINIA (May 10,…Patrick KingMay 11, 2023
Destination MarketingMarketing Strategy 10 Reasons Why Destination Marketing Matters I was recently asked if I could help articulate the benefits of a destination marketing…Patrick KingMay 9, 2023
Destination ManagementDestination MarketingMarketing Strategy Working with a Destination Marketing Agency: 3 Paths At lunch during a tourism conference that we sponsored last year, we were assigned tables…Patrick KingApril 25, 2023
Destination MarketingDigital MarketingMarketing Strategy Is Your Destination Marketing in “Hard Mode”? I firmly believe that we all need challenges in our lives. They keep us sharp…Patrick KingApril 18, 2023
Destination Management Funding Tourism: Five Ideas and Tips for Government Support 2021 and 2022 saw an influx of state and federal grants, allowing destinations an opportunity…Patrick KingApril 13, 2023
Content MarketingDestination MarketingDigital Marketing How Can ChatGPT Affect Tourism Marketing? A quick note: I've worked to make this post as free of tech speak as…Patrick KingApril 13, 2023
Economic DevelopmentDestination Management The Keys to Strong, Lasting Downtown Revitalization Downtown is the soul of a community; I can say that confidently without even visiting…Patrick KingApril 11, 2023
Ad CampaignsDestination Marketing 5 Controversial Tourism Marketing Campaigns Tourism marketing can be a tricky business, and sometimes even the most well-intentioned campaigns can…Patrick KingApril 7, 2023
Destination Management Increasing Community Engagement Through Tourism Tourism isn't just about attracting people to a community, but also about building a sense…Patrick KingApril 4, 2023