Marketing Strategy Virginia Is for Lovers. February Is Proof. February has a way of slowing people down. Colder air. Shorter days. A natural excuse…Rebecca BarnesFebruary 10, 2026
BrandingDestination ManagementDestination MarketingEconomic DevelopmentEntrepreneurshipMarketing Strategy Doing More with Less: Practical Tips for DMOs in 2026 "Do more with less." It's a phrase that resurfaces every time the economy faces uncertainty,…Rebecca BarnesJanuary 3, 2026
Marketing StrategyNews Why Every Nonprofit Needs a Website Partner Let’s be honest—most nonprofit board members didn’t join because they wanted to manage a website.…Rebecca BarnesNovember 6, 2025
Ad CampaignsBrandingMarketing StrategyWeb Design Five Signs It’s Time to RE Imagine Your Brand Here’s the thing about branding: it’s not a tattoo. It’s not meant to last forever.…Rebecca BarnesOctober 15, 2025
Destination MarketingMarketing Strategy Sustainable Luxury: Why Eco-Friendly Practices Drive Traveler Choice Here’s a truth you can’t ignore: sustainability has become the new luxury. Travelers with the…Rebecca BarnesOctober 14, 2025
BrandingDestination MarketingMarketing Strategy Branding Changes: Why Feelings Matter More Than Logos Brands aren’t just names, logos, or clever taglines. They are feelings. At their core, brands…Rebecca BarnesOctober 9, 2025
Destination MarketingMarketing Strategy JOMO: The Joy of Missing Out and What It Means for Destinations For years, travel has been driven by FOMO—the fear of missing out. Bucket lists, packed…Rebecca BarnesMay 24, 2025
Economic DevelopmentMarketing Strategy Economic Development Research in Tourism: How Data Shapes Destination Success Tourism isn’t just about attracting visitors—it’s about driving economic growth. Smart economic development research helps…Rebecca BarnesMay 17, 2025
Destination MarketingMarketing Strategy Capture NOW Tourism: How to Motivate Visitors to Act Today In tourism, timing is everything. Waiting for "the right moment" often means missing out on…Rebecca BarnesApril 26, 2025
Marketing Strategy Amplifying Your Destination: How Media Coverage Can Transform Visitor Perception For Destinations, getting noticed isn’t just about having the best attractions or the most beautiful…Rebecca BarnesApril 4, 2025
Destination MarketingMarketing Strategy Adapting to Shorter Stays: How Destinations Can Maximize Visitor Spend in Less Time As a destination marketer, you’ve probably noticed something over the last few seasons: Travelers just…Rebecca BarnesMarch 19, 2025
Destination MarketingEconomic DevelopmentMarketing Strategy Tourism is the Front Porch of Economic Development When we think of tourism, it's easy to imagine crowds at festivals, families snapping selfies…Rebecca BarnesMarch 1, 2025