BrandingUncategorized Marketing Isn’t a Magic Wand We hear it all the time. "We need more marketing." Sometimes that's true. Sometimes it…Rebecca BarnesJuly 12, 2026
BrandingUncategorized Your Logo Isn’t Your Problem Most people hear the word rebrand and immediately think of a new logo. While visual…Rebecca BarnesJuly 6, 2026
Uncategorized Lights, Camera, Tourism: How Your Destination Can Follow Texas’ Lead in Becoming a Film Haven Texas is making moves to cement itself as a film production powerhouse, and it’s not…Rebecca BarnesJuly 19, 2025
Economic DevelopmentUncategorized How to Build a 10-Year Destination Vision Plan That Drives Real Results Great destinations don't just happen; they are built on vision, collaboration, and clear, long-term goals.…Rebecca BarnesJune 2, 2025
Ad CampaignsDestination MarketingUncategorized Tourism Advertising That Actually Works: Stop Wasting Budget on the Wrong Campaigns Every year, DMOs and tourism boards pour millions into advertising campaigns, hoping to attract more…Rebecca BarnesMay 31, 2025
Uncategorized His Legacy Is Everywhere You Look Look around. You see him everywhere. From murals to logos, trains to taprooms, Patrick King's…Rebecca BarnesMay 24, 2025
Uncategorized How Your DMO Can Shape Destination Perception When Times Get Tough The global perception of the United States as a tourist destination is shifting, and if…Rebecca BarnesApril 30, 2025
Uncategorized Protecting Polk County’s Tourism Future: Why Your Voice Matters Now Tourism is the lifeblood of Polk County—and right now, that lifeblood is at risk. The…Rebecca BarnesApril 29, 2025
Destination MarketingUncategorized Top 10 Travel Trends Destinations Can’t Ignore in 2025 Travel in 2025 is all about evolution—what travelers want, how they plan, and where they…Rebecca BarnesFebruary 19, 2025
Destination MarketingEconomic DevelopmentUncategorized Attracting Wealthy Travelers: Marketing Strategies for High-Income Destination Success The travel industry has been witnessing a significant shift in recent years: an increasing number…Rebecca BarnesJanuary 13, 2025
Destination MarketingMarketing StrategyUncategorized Reconnecting Roots: The Power of Diaspora Tourism in Destination Marketing Diaspora tourism, also known as heritage or ancestry tourism, has become a powerful force in…Rebecca BarnesDecember 23, 2024
Destination MarketingUncategorized Marketing Nature Positive Tourism in Your Community: A Guide for DMOs If there’s one thing we know, it’s that the future of tourism isn’t just about…Rebecca BarnesDecember 16, 2024