Hiring a marketing agency can be a lot like a blind date. It's often unfamiliar…
Patrick KingAugust 9, 2021
I often hear the term "holistic marketing" used interchangeably with something that seems like "spray-and-pray"…
Patrick KingJuly 18, 2021
Congratulations, you've made it through another major holiday! Many of you saw a massive influx…
Patrick KingJuly 6, 2021
The relationships that we see between economic development and tourism are as varied and unique…
Patrick KingJune 27, 2021
This probably won't be one of my most popular posts on destination marketing for now…
Patrick KingJune 16, 2021
Place branding is one of the most complex forms of brand development. Smaller destinations have…
Patrick KingJune 7, 2021
I promise that this story is relevant to brand strategy. Just bear with me. A…
Patrick KingMay 27, 2021
In Europe, the idea of taking a month-long break from work to recharge and experience…
Patrick KingMay 17, 2021
There's a clear difference that I see between destinations with strong brands and those without.…
Patrick KingMay 13, 2021
If you type "how to write a tourism marketing RFP" into Google, you'll get over…
Patrick KingMay 5, 2021
A lot of talk is going around about third-party cookies and the future of online…
Patrick KingMay 4, 2021
