Destination ManagementMarketing Strategy Meetings and Events: Increase Turnout and Frequency Tourism departments play a critical role in promoting and attracting large meetings and events to…Patrick KingApril 3, 2023
Marketing StrategyEconomic Development Economic Development Marketing: Beyond the Basics If you've read our articles over the years about improving economic development marketing, then you…Patrick KingMarch 31, 2023
Digital MarketingDestination MarketingMarketing Strategy QR Codes in Tourism Marketing: What Not to Do QR codes have become a ubiquitous feature in the tourism industry. They can be seen…Patrick KingMarch 31, 2023
Destination ManagementBranding Why You Need Wayfinding Signage In today's world, where everything is moving at a fast pace, it's easy to lose…Patrick KingMarch 31, 2023
BrandingDestination Marketing Tips for More Welcoming Visitor Centers Visitor centers play a critical role in welcoming tourists and providing them with information and…Patrick KingFebruary 4, 2023
Destination ManagementDestination MarketingEconomic DevelopmentMarketing Strategy How to Really Do More with Less There are few common pieces of advice given to tourism marketers facing recession than "do…Patrick KingJanuary 31, 2023
Web DesignContent MarketingEconomic Development 5 Non-Negotiables for an Economic Development Website Economic development websites can be — and should be — very different from one another.…Patrick KingJanuary 16, 2023
Destination Management Common Causes of a Stagnant DMO – and How to Fix Them If you're feeling like your DMO or visitors bureau is stuck in a rut, I…Patrick KingJanuary 2, 2023
BrandingMarketing Strategy The Role of Advocacy in a Destination’s Brand Advocacy and activism can play an influential role in developing a destination's brand. It's an…Patrick KingNovember 26, 2022
BrandingDestination Marketing 10 Quick Lessons in Tourism Branding The image above has nothing to do with tourism branding. Most photos for these articles…Patrick KingOctober 31, 2022
BrandingDestination ManagementDestination MarketingMarketing Strategy The Importance of Outside Expertise in Placemaking When looking for consultants or agencies to help you with placemaking — be it branding,…Patrick KingOctober 19, 2022
News Imagine Recognized Among ‘Best Places to Work’ September is National Workforce Development Month, and Prince William Living, a lifestyle magazine celebrating the…Patrick KingSeptember 1, 2022