Ad CampaignsContent MarketingDigital MarketingMarketing StrategyWeb Design A Destination Marketing Campaign I’d Love to See For a while now, I've been watching a homogenization among destination marketing campaigns - a…Patrick KingNovember 29, 2021
Marketing Strategy The Problem with Tourism Co-Op Marketing Programs The subject of co-op marketing programs has been on my mind for a while. Something…Patrick KingNovember 4, 2021
Content MarketingDigital MarketingMarketing Strategy The Customer Journey, Part Three: Advocacy Hello, everyone and welcome back to the Destination Podcast. I’m your host, Patrick King of…Patrick KingOctober 26, 2021
BrandingDestination Management Growing a Destination in a Labor Shortage We've all seen it, heard about it, and experienced it first-hand: the post-COVID labor shortage. Recently,…Patrick KingOctober 19, 2021
Content MarketingDigital MarketingMarketing Strategy The Tourism Customer Journey, Part Two: Action and Adoption Thanks for joining me for another episode of the Destination Podcast. I’m Patrick King, the…Patrick KingOctober 12, 2021
Marketing Strategy When Tourism Marketing Works Too Well We all know how bad it feels when marketing isn’t bringing in the visitors. Although…Patrick KingOctober 11, 2021
Ad CampaignsDigital Marketing Losing Facebook Advertising – and Why It’s a Good Thing Unless you woke from a coma or crawled out from under a rock this morning,…Patrick KingOctober 5, 2021
Uncategorized The Customer Journey, Part One: Awareness and Activity I have a lot of travel coming up over the next couple of months, so…Patrick KingSeptember 27, 2021
BrandingMarketing Strategy How Much Does a Marketing Agency Cost? I published an article recently that addressed the issue of why hiring an agency is…Patrick KingSeptember 27, 2021
BrandingDestination ManagementMarketing Strategy Destination Immersion: The Start of Any Good Agency Relationship Yesterday, I received word that we won a contract with a town that's hours from…Patrick KingSeptember 21, 2021
Digital MarketingMarketing Strategy Why is Marketing So Expensive? This kinda feels like a copycat article. After all, if you Google "why is marketing…Patrick KingSeptember 21, 2021
BrandingMarketing Strategy Focus groups don’t work. Do this instead. It's been said that focus groups are where great ideas go to die, and I…Patrick KingSeptember 13, 2021