Ad CampaignsContent Marketing An Open Letter to TV Commercial Writers To the writers of today's TV commercials: First of all, I thought we were friends.…Patrick KingJune 1, 2009
Ad Campaigns Skittles: where did the rainbow go? Yesterday, a good friend of mine led me to what could possibly be the sign of…Patrick KingMay 22, 2009
Entrepreneurship My Career, Part One Recently, I had lunch with a lifelong graphic designer that was about twice my age.…Patrick KingMay 15, 2009
Ad CampaignsBranding Every Thirty Years A couple days ago, in a trip to Target, my eleven year-old daughter asked for…Patrick KingMay 10, 2009
Ad CampaignsBranding Starbucks Ad Campaign: What Happened? Starbucks has finally fired back against the blows that fast-food competitors like McDonald's have dealt…Patrick KingMay 5, 2009
Branding Pontiac: finishing first can be a bad thing. The other morning, my wife woke me out of bed with three simple words, "Pontiac's…Patrick KingApril 29, 2009
Branding What makes a brand? In an earlier post, I wrote about the success that Holiday Inn is enjoying in…Patrick KingApril 20, 2009
Branding What do you get when you pay $99 for a logo? Today, I had the rare opportunity to witness one of the most unethical practices one…Patrick KingApril 14, 2009
Content Marketing Great Feedback!!! Before I begin, let me first say that I do NOT post client emails without…Patrick KingApril 14, 2009
Branding Holiday Inn’s Rebranding Offers Hope Holiday Inn’s billion-dollar rebranding of over 3,000 hotels worldwide is showing a strong rise in revenue over its…Patrick KingApril 11, 2009
Web Design Web Design Without the Headache Among the irresolute tasks that one undertakes to get their venture off the ground, one…Patrick KingApril 9, 2009