Content MarketingDigital MarketingMarketing Strategy Learning from Overtourism to Attract Higher-Value Tourists This probably won't be one of my most popular posts on destination marketing for now…Patrick KingJune 16, 2021
Branding Place Branding: Creating an Exceptional Experience Place branding is one of the most complex forms of brand development. Smaller destinations have…Patrick KingJune 7, 2021
Branding Destination Brand Strategy Can Be More Than You Think I promise that this story is relevant to brand strategy. Just bear with me. A…Patrick KingMay 27, 2021
Content MarketingMarketing StrategyUncategorized Catering to the Long-Term Traveler In Europe, the idea of taking a month-long break from work to recharge and experience…Patrick KingMay 17, 2021
BrandingMarketing Strategy Brand Alignment for Governments: Building A Stronger Voice There's a clear difference that I see between destinations with strong brands and those without.…Patrick KingMay 13, 2021
Marketing StrategyUncategorized How to Write a Better Tourism Marketing RFP If you type "how to write a tourism marketing RFP" into Google, you'll get over…Patrick KingMay 5, 2021
Content MarketingDigital MarketingMarketing Strategy The Future of Third-Party Cookies in Destination Marketing A lot of talk is going around about third-party cookies and the future of online…Patrick KingMay 4, 2021
BrandingMarketing StrategyUncategorized How to Develop a Community Survey Conducting a community survey is one of the few research activities you can only do…Patrick KingMay 3, 2021
BrandingMarketing Strategy Make the Most of Your Community Champions What are Community Champions? We've all been there: a stranger in a new city with…Patrick KingApril 27, 2021
BrandingDigital MarketingMarketing Strategy Economic Development Branding Should Stand On Its Own All too often, I see a Department of Economic Development's information nested - or buried…Patrick KingApril 22, 2021
News Imagine named Offical TikTok Certified Business Partner We are proud to announce that Imagine was named an official TikTok Certified Business Partner.…Patrick KingApril 15, 2021
News New Brand and Name Revealed for Washington Football Team Starting in the 2022-2023 season, the team will be known as the Washington Wolfpack. Imagine…Patrick KingMarch 31, 2021