Content MarketingDestination MarketingMarketing Strategy Travel Brochures: How to Avoid Being Hidden in Plain Sight Every few months, an article will pop up that proclaims the death of travel brochures.…Patrick KingAugust 15, 2022
Marketing StrategyDestination Marketing How Destination Marketing Can Backfire – and What to Do About It Every conversation I’ve had with destinations over this summer has had an air of exhausted…Patrick KingAugust 3, 2022
Marketing StrategyBrandingDestination Marketing 5 Tips for Tourism Marketing in a Recession A lot of this is going to read more like an economics article than tips…Patrick KingJune 13, 2022
BrandingDestination Marketing Destination Branding: Image vs. Identity I'd like to start this post with something that may be unpopular: a new logo,…Patrick KingFebruary 28, 2022
BrandingDestination ManagementMarketing Strategy Future-Proofing Your Visitor Center It's a lot harder to run visitor centers nowadays, between COVID's relentless bullshittery and the…Patrick KingJanuary 31, 2022
Marketing StrategyBrandingDestination MarketingDigital Marketing Tourism Marketing Trends for Small Destinations in 2023 As November and December wore on, the predictable slew of articles on tourism marketing trends…Patrick KingJanuary 10, 2022
Ad CampaignsContent MarketingDestination MarketingDigital MarketingMarketing StrategyWeb Design A Destination Marketing Campaign I’d Love to See For a while now, I've been watching a homogenization among destination marketing campaigns - a…Patrick KingNovember 29, 2021
Marketing StrategyDestination Marketing The Problem with Tourism Co-Op Marketing Programs The subject of co-op marketing programs has been on my mind for a while. Something…Patrick KingNovember 4, 2021
Marketing StrategyContent MarketingDestination MarketingDigital Marketing The Customer Journey, Part Three: Advocacy Hello, everyone and welcome back to the Destination Podcast. I’m your host, Patrick King of…Patrick KingOctober 26, 2021
BrandingDestination ManagementEconomic Development Growing a Destination in a Labor Shortage We've all seen it, heard about it, and experienced it first-hand: the post-COVID labor shortage. Recently,…Patrick KingOctober 19, 2021
Digital MarketingContent MarketingDestination MarketingMarketing Strategy The Tourism Customer Journey, Part Two: Action and Adoption Thanks for joining me for another episode of the Destination Podcast. I’m Patrick King, the…Patrick KingOctober 12, 2021
Marketing StrategyDestination Marketing When Tourism Marketing Works Too Well We all know how bad it feels when marketing isn’t bringing in the visitors. Although…Patrick KingOctober 11, 2021