In Virginia, we know the power of LOVE, but no matter where you are from, there’s one universal truth: love sells. Whether it’s a dreamy weekend getaway, a swoon-worthy #DateNight, or a romantic spa retreat, people are always looking for ways to connect with their partners in unforgettable ways. As a destination marketer, your role is to help them find that perfect spark at your location—and in doing so, you’ll spark some impressive economic benefits for your community.

Here’s how to take advantage of love’s universal appeal and craft romantic itineraries and packages that keep visitors coming back for more.

Create Share-Worthy #DateNight Experiences

Romance starts with great stories, and your destination has plenty of them. Position local businesses, scenic spots, and unique attractions as must-visit places for couples looking for their next romantic adventure.

Highlight your most Instagrammable locations: Whether it’s a scenic overlook, a charming café, or a cozy vineyard, make it easy for couples to capture and share their romantic moments.
Build out “perfect date” itineraries: Think dinner at a local restaurant, followed by a stroll under string lights or along a waterfront, and a stop for dessert. Pro tip: Name your itineraries—”The Sunset Stroll” sounds a lot more enticing than “Dinner and a Walk.”
Promote a hashtag: A hashtag like #LoveYourDestination encourages couples to share their experiences, boosting visibility and inspiring others to visit.

Partner with Spas, Restaurants, and Lodging for Romantic Packages

Couples want convenience when planning their getaways, so offering curated packages is key. Bring together spas, restaurants, and accommodations to create seamless, memorable experiences.

Spa and relaxation: Team up with local spas to offer couples’ massages or wellness experiences. Bonus points if the package includes a champagne toast or chocolate-covered strawberries.
Dine-and-stay deals: Collaborate with your local restaurants and boutique hotels to offer “Stay, Savor, and Spark” packages. These could include a romantic dinner followed by a night at a charming inn or luxury suite.
Surprise add-ons: Flowers in the room? A handwritten welcome note? Little extras can make a big impact, especially when they feel thoughtful and unique.

Plan Romantic Itineraries for Every Couple

Not every couple is looking for the same kind of getaway. Make your destination inclusive of all types of love by offering diverse romantic itineraries:

Adventure Seekers: Suggest sunrise hikes, zip-lining excursions, or paddleboarding for couples who bond over adrenaline.
Cultural Enthusiasts: Promote visits to art galleries, live performances, or a “heritage tour” of your area’s most charming spots.
Food and Wine Lovers: Partner with local wineries, breweries, or farm-to-table restaurants for tasting tours and cooking classes.

Leverage Key Dates and Campaigns

Valentine’s Day isn’t the only time couples look for romantic escapes. Lean into anniversaries, honeymoons, and even “just because“ trips to keep love alive year-round. Build campaigns around:

Engagement season: (November–February) Market engagement photo sessions, proposal spots, and packages for newly engaged couples.
Wedding anniversaries: Highlight your destination as a “milestone anniversary“ spot with all-inclusive packages for couples celebrating 10, 25, or 50 years together.
National Romance Awareness Month (August): Launch a #RomanceAtYourDestination campaign, encouraging couples to rediscover each other at your locale.

Collaborate with Local Businesses for Promotions

When you involve local businesses in your campaigns, you create a ripple effect that benefits the entire community. Here’s how:

Cross-promote businesses: Include spas, florists, chocolatiers, and jewelers in your marketing packages. For example, offer discounts on spa services with a hotel booking.
Seasonal love boxes: Curate and sell “romance boxes“ featuring locally made candles, chocolates, and other products as take-home mementos.
Encourage early bookings: Incentivize couples to book their trips early with “limited-time romance deals“ that save them money while locking in their plans.

Why It Matters

Romantic travel doesn’t just boost bookings; it builds an emotional connection with your destination. When couples celebrate milestones, fall in love, or simply reconnect in your community, your destination becomes part of their story. Those memories translate into positive reviews, social shares, and word-of-mouth recommendations that no ad spend can replicate.

So, go ahead and play cupid. Show couples why your destination is the perfect place to create memories—and watch as your local businesses thrive from the love story.

Ready to Craft Your Destination’s Love Story?

Imagine specializes in helping destinations create memorable, impactful marketing campaigns that drive visitors to your community. Let us help you build irresistible romantic packages and itineraries that bring lovebirds to your door.

Set up a call with us today to start turning your destination into the ultimate #LoveDestination!