It’s undeniable – blogs are a powerful way to generate content for your web site and social media campaigns, and to place you as an expert in your field. While most marketers understand its value, they procrastinate on contributing to a blog for a number of reasons, primarily because:
- They’re not confident of their writing ability.
- They don’t feel that their subject matter is interesting enough.
- They don’t think they have the time.
- They don’t see a direct correlation between their blog posts and increased sales.
While these reasons may all be valid, none of them are insurmountable and none of them should prevent you from blogging to promote yourself as a thought leader. With this paper, we’ll look at each of these in depth, as well as provide some tips that will make your posts better optimized for search, more shareable, and more effective at building your business.
