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An Open Letter to TV Commercial Writers

To the writers of today's TV commercials: First of all, I thought we were friends.…

<img alt='Patrick King' data-srcset='https://secure.gravatar.com/avatar/22bd3a937b95d4cf39e9e861eca0320d?s=140&d=mm&r=g 2x' height='70' width='70' loading='lazy' data-src='https://secure.gravatar.com/avatar/22bd3a937b95d4cf39e9e861eca0320d?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Patrick King' data-srcset='https://secure.gravatar.com/avatar/22bd3a937b95d4cf39e9e861eca0320d?s=140&d=mm&r=g 2x' height='70' width='70' loading='lazy' data-src='https://secure.gravatar.com/avatar/22bd3a937b95d4cf39e9e861eca0320d?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Patrick King' src='https://secure.gravatar.com/avatar/22bd3a937b95d4cf39e9e861eca0320d?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/22bd3a937b95d4cf39e9e861eca0320d?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' loading='lazy'/>

Patrick KingJune 1, 2009

Ad Campaigns

Skittles: where did the rainbow go?

Yesterday, a good friend of mine led me to what could possibly be the sign of…

<img alt='Patrick King' data-srcset='https://secure.gravatar.com/avatar/22bd3a937b95d4cf39e9e861eca0320d?s=140&d=mm&r=g 2x' height='70' width='70' loading='lazy' data-src='https://secure.gravatar.com/avatar/22bd3a937b95d4cf39e9e861eca0320d?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Patrick King' data-srcset='https://secure.gravatar.com/avatar/22bd3a937b95d4cf39e9e861eca0320d?s=140&d=mm&r=g 2x' height='70' width='70' loading='lazy' data-src='https://secure.gravatar.com/avatar/22bd3a937b95d4cf39e9e861eca0320d?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Patrick King' src='https://secure.gravatar.com/avatar/22bd3a937b95d4cf39e9e861eca0320d?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/22bd3a937b95d4cf39e9e861eca0320d?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' loading='lazy'/>

Patrick KingMay 22, 2009

Ad Campaigns Branding

Every Thirty Years

A couple days ago, in a trip to Target, my eleven year-old daughter asked for…

<img alt='Patrick King' data-srcset='https://secure.gravatar.com/avatar/22bd3a937b95d4cf39e9e861eca0320d?s=140&d=mm&r=g 2x' height='70' width='70' loading='lazy' data-src='https://secure.gravatar.com/avatar/22bd3a937b95d4cf39e9e861eca0320d?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Patrick King' data-srcset='https://secure.gravatar.com/avatar/22bd3a937b95d4cf39e9e861eca0320d?s=140&d=mm&r=g 2x' height='70' width='70' loading='lazy' data-src='https://secure.gravatar.com/avatar/22bd3a937b95d4cf39e9e861eca0320d?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Patrick King' src='https://secure.gravatar.com/avatar/22bd3a937b95d4cf39e9e861eca0320d?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/22bd3a937b95d4cf39e9e861eca0320d?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' loading='lazy'/>

Patrick KingMay 10, 2009

Ad Campaigns Branding

Starbucks Ad Campaign: What Happened?

Starbucks has finally fired back against the blows that fast-food competitors like McDonald's have dealt…

<img alt='Patrick King' data-srcset='https://secure.gravatar.com/avatar/22bd3a937b95d4cf39e9e861eca0320d?s=140&d=mm&r=g 2x' height='70' width='70' loading='lazy' data-src='https://secure.gravatar.com/avatar/22bd3a937b95d4cf39e9e861eca0320d?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Patrick King' data-srcset='https://secure.gravatar.com/avatar/22bd3a937b95d4cf39e9e861eca0320d?s=140&d=mm&r=g 2x' height='70' width='70' loading='lazy' data-src='https://secure.gravatar.com/avatar/22bd3a937b95d4cf39e9e861eca0320d?s=70&d=mm&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Patrick King' src='https://secure.gravatar.com/avatar/22bd3a937b95d4cf39e9e861eca0320d?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/22bd3a937b95d4cf39e9e861eca0320d?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' loading='lazy'/>

Patrick KingMay 5, 2009

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