BrandingDestination Marketing When should tourism destinations invest in branding? In the world of destination marketing, having a unique and authentic brand is the linchpin…Rebecca BarnesSeptember 23, 2023
Destination ManagementBranding Why You Need Wayfinding Signage In today's world, where everything is moving at a fast pace, it's easy to lose…Patrick KingMarch 31, 2023
BrandingDestination Marketing Tips for More Welcoming Visitor Centers Visitor centers play a critical role in welcoming tourists and providing them with information and…Patrick KingFebruary 4, 2023
BrandingMarketing Strategy The Role of Advocacy in a Destination’s Brand Advocacy and activism can play an influential role in developing a destination's brand. It's an…Patrick KingNovember 26, 2022
BrandingDestination Marketing 10 Quick Lessons in Tourism Branding The image above has nothing to do with tourism branding. Most photos for these articles…Patrick KingOctober 31, 2022
BrandingDestination ManagementDestination MarketingMarketing Strategy The Importance of Outside Expertise in Placemaking When looking for consultants or agencies to help you with placemaking — be it branding,…Patrick KingOctober 19, 2022
Marketing StrategyBrandingDestination Marketing 5 Tips for Tourism Marketing in a Recession A lot of this is going to read more like an economics article than tips…Patrick KingJune 13, 2022
BrandingDestination Marketing Destination Branding: Image vs. Identity I'd like to start this post with something that may be unpopular: a new logo,…Patrick KingFebruary 28, 2022
BrandingDestination ManagementMarketing Strategy Future-Proofing Your Visitor Center It's a lot harder to run visitor centers nowadays, between COVID's relentless bullshittery and the…Patrick KingJanuary 31, 2022
Marketing StrategyBrandingDestination MarketingDigital Marketing Tourism Marketing Trends for Small Destinations in 2023 As November and December wore on, the predictable slew of articles on tourism marketing trends…Patrick KingJanuary 10, 2022
BrandingDestination ManagementEconomic Development Growing a Destination in a Labor Shortage We've all seen it, heard about it, and experienced it first-hand: the post-COVID labor shortage. Recently,…Patrick KingOctober 19, 2021
BrandingDestination Marketing The Customer Journey, Part One: Awareness and Activity I have a lot of travel coming up over the next couple of months, so…Patrick KingSeptember 27, 2021