As November and December wore on, the predictable slew of articles on tourism marketing trends…
Patrick KingJanuary 10, 2022
I published an article recently that addressed the issue of why hiring an agency is…
Patrick KingSeptember 27, 2021
Yesterday, I received word that we won a contract with a town that's hours from…
Patrick KingSeptember 21, 2021
It's been said that focus groups are where great ideas go to die, and I…
Patrick KingSeptember 13, 2021
Whenever I think of the destination life cycle, I'm reminded of a road trip I…
Patrick KingJuly 26, 2021
Congratulations, you've made it through another major holiday! Many of you saw a massive influx…
Patrick KingJuly 6, 2021
Place branding is one of the most complex forms of brand development. Smaller destinations have…
Patrick KingJune 7, 2021
I promise that this story is relevant to brand strategy. Just bear with me. A…
Patrick KingMay 27, 2021
There's a clear difference that I see between destinations with strong brands and those without.…
Patrick KingMay 13, 2021
Conducting a community survey is one of the few research activities you can only do…
Patrick KingMay 3, 2021
What are Community Champions? We've all been there: a stranger in a new city with…
Patrick KingApril 27, 2021
