In the world of destination marketing, having a unique and authentic brand is the linchpin…
Rebecca BarnesSeptember 23, 2023
Visitor centers play a critical role in welcoming tourists and providing them with information and…
Patrick KingFebruary 4, 2023
Advocacy and activism can play an influential role in developing a destination's brand. It's an…
Patrick KingNovember 26, 2022
The image above has nothing to do with tourism branding. Most photos for these articles…
Patrick KingOctober 31, 2022
When looking for consultants or agencies to help you with placemaking — be it branding,…
Patrick KingOctober 19, 2022
I'd like to start this post with something that may be unpopular: a new logo,…
Patrick KingFebruary 28, 2022
It's a lot harder to run visitor centers nowadays, between COVID's relentless bullshittery and the…
Patrick KingJanuary 31, 2022
As November and December wore on, the predictable slew of articles on tourism marketing trends…
Patrick KingJanuary 10, 2022
We've all seen it, heard about it, and experienced it first-hand: the post-COVID labor shortage. Recently,…
Patrick KingOctober 19, 2021
