I published an article recently that addressed the issue of why hiring an agency is…
Patrick KingSeptember 27, 2021
It's been said that focus groups are where great ideas go to die, and I…
Patrick KingSeptember 13, 2021
Whenever I think of the destination life cycle, I'm reminded of a road trip I…
Patrick KingJuly 26, 2021
Congratulations, you've made it through another major holiday! Many of you saw a massive influx…
Patrick KingJuly 6, 2021
Place branding is one of the most complex forms of brand development. Smaller destinations have…
Patrick KingJune 7, 2021
I promise that this story is relevant to brand strategy. Just bear with me. A…
Patrick KingMay 27, 2021
There's a clear difference that I see between destinations with strong brands and those without.…
Patrick KingMay 13, 2021
Conducting a community survey is one of the few research activities you can only do…
Patrick KingMay 3, 2021
What are Community Champions? We've all been there: a stranger in a new city with…
Patrick KingApril 27, 2021
All too often, I see a Department of Economic Development's information nested - or buried…
Patrick KingApril 22, 2021
We're about 11 months into widespread video-conferencing at this point. While we're all increasingly comfortable…
Patrick KingJanuary 19, 2021
