BrandingMarketing Strategy The Role of Advocacy in a Destination’s Brand Advocacy and activism can play an influential role in developing a destination's brand. It's an…Patrick KingNovember 26, 2022
Branding 10 Quick Lessons in Tourism Branding The image above has nothing to do with tourism branding. Most photos for these articles…Patrick KingOctober 31, 2022
BrandingDestination ManagementMarketing Strategy The Importance of Outside Expertise in Placemaking When looking for consultants or agencies to help you with placemaking — be it branding,…Patrick KingOctober 19, 2022
BrandingMarketing Strategy 5 Tips for Tourism Marketing in a Recession A lot of this is going to read more like an economics article than tips…Patrick KingJune 13, 2022
Branding Destination Branding: Image vs. Identity I'd like to start this post with something that may be unpopular: a new logo,…Patrick KingFebruary 28, 2022
BrandingDestination ManagementDigital MarketingMarketing Strategy Future-Proofing Your Visitor Center It's a lot harder to run visitor centers nowadays, between COVID's relentless bullshittery and the…Patrick KingJanuary 31, 2022
BrandingDigital MarketingMarketing Strategy Tourism Marketing Trends for Small Destinations in 2023 As November and December wore on, the predictable slew of articles on tourism marketing trends…Patrick KingJanuary 10, 2022
BrandingDestination Management Growing a Destination in a Labor Shortage We've all seen it, heard about it, and experienced it first-hand: the post-COVID labor shortage. Recently,…Patrick KingOctober 19, 2021
BrandingMarketing Strategy How Much Does a Marketing Agency Cost? I published an article recently that addressed the issue of why hiring an agency is…Patrick KingSeptember 27, 2021
BrandingDestination ManagementMarketing Strategy Destination Immersion: The Start of Any Good Agency Relationship Yesterday, I received word that we won a contract with a town that's hours from…Patrick KingSeptember 21, 2021
BrandingMarketing Strategy Focus groups don’t work. Do this instead. It's been said that focus groups are where great ideas go to die, and I…Patrick KingSeptember 13, 2021
BrandingDestination ManagementMarketing Strategy Navigating the Destination Life Cycle: Where Are You? Whenever I think of the destination life cycle, I'm reminded of a road trip I…Patrick KingJuly 26, 2021