Advocacy and activism can play an influential role in developing a destination's brand. It's an…
Patrick KingNovember 26, 2022
When looking for consultants or agencies to help you with placemaking — be it branding,…
Patrick KingOctober 19, 2022
I'd like to start this post with something that may be unpopular: a new logo,…
Patrick KingFebruary 28, 2022
It's a lot harder to run visitor centers nowadays, between COVID's relentless bullshittery and the…
Patrick KingJanuary 31, 2022
As November and December wore on, the predictable slew of articles on tourism marketing trends…
Patrick KingJanuary 10, 2022
We've all seen it, heard about it, and experienced it first-hand: the post-COVID labor shortage. Recently,…
Patrick KingOctober 19, 2021
I published an article recently that addressed the issue of why hiring an agency is…
Patrick KingSeptember 27, 2021
Yesterday, I received word that we won a contract with a town that's hours from…
Patrick KingSeptember 21, 2021
It's been said that focus groups are where great ideas go to die, and I…
Patrick KingSeptember 13, 2021
Whenever I think of the destination life cycle, I'm reminded of a road trip I…
Patrick KingJuly 26, 2021
