It's a lot harder to run visitor centers nowadays, between COVID's relentless bullshittery and the…
Patrick KingJanuary 31, 2022
As November and December wore on, the predictable slew of articles on tourism marketing trends…
Patrick KingJanuary 10, 2022
We've all seen it, heard about it, and experienced it first-hand: the post-COVID labor shortage. Recently,…
Patrick KingOctober 19, 2021
I published an article recently that addressed the issue of why hiring an agency is…
Patrick KingSeptember 27, 2021
Yesterday, I received word that we won a contract with a town that's hours from…
Patrick KingSeptember 21, 2021
It's been said that focus groups are where great ideas go to die, and I…
Patrick KingSeptember 13, 2021
Whenever I think of the destination life cycle, I'm reminded of a road trip I…
Patrick KingJuly 26, 2021
Congratulations, you've made it through another major holiday! Many of you saw a massive influx…
Patrick KingJuly 6, 2021
Place branding is one of the most complex forms of brand development. Smaller destinations have…
Patrick KingJune 7, 2021
I promise that this story is relevant to brand strategy. Just bear with me. A…
Patrick KingMay 27, 2021
