Destination ManagementMarketing Strategy 10 Steps for Tracking Tourism Marketing ROI Promoting tourism and travel is very different from that of a product, service, restaurant, or…Patrick KingMay 12, 2023
Destination ManagementDestination MarketingMarketing Strategy Working with a Destination Marketing Agency: 3 Paths At lunch during a tourism conference that we sponsored last year, we were assigned tables…Patrick KingApril 25, 2023
Destination Management Funding Tourism: Five Ideas and Tips for Government Support 2021 and 2022 saw an influx of state and federal grants, allowing destinations an opportunity…Patrick KingApril 13, 2023
Economic DevelopmentDestination Management The Keys to Strong, Lasting Downtown Revitalization Downtown is the soul of a community; I can say that confidently without even visiting…Patrick KingApril 11, 2023
Destination Management Increasing Community Engagement Through Tourism Tourism isn't just about attracting people to a community, but also about building a sense…Patrick KingApril 4, 2023
Destination ManagementMarketing Strategy Meetings and Events: Increase Turnout and Frequency Tourism departments play a critical role in promoting and attracting large meetings and events to…Patrick KingApril 3, 2023
Destination ManagementBranding Why You Need Wayfinding Signage In today's world, where everything is moving at a fast pace, it's easy to lose…Patrick KingMarch 31, 2023
Destination ManagementDestination MarketingEconomic DevelopmentMarketing Strategy How to Really Do More with Less There are few common pieces of advice given to tourism marketers facing recession than "do…Patrick KingJanuary 31, 2023
Destination Management Common Causes of a Stagnant DMO – and How to Fix Them If you're feeling like your DMO or visitors bureau is stuck in a rut, I…Patrick KingJanuary 2, 2023
BrandingDestination ManagementDestination MarketingMarketing Strategy The Importance of Outside Expertise in Placemaking When looking for consultants or agencies to help you with placemaking — be it branding,…Patrick KingOctober 19, 2022
BrandingDestination ManagementMarketing Strategy Future-Proofing Your Visitor Center It's a lot harder to run visitor centers nowadays, between COVID's relentless bullshittery and the…Patrick KingJanuary 31, 2022
BrandingDestination ManagementEconomic Development Growing a Destination in a Labor Shortage We've all seen it, heard about it, and experienced it first-hand: the post-COVID labor shortage. Recently,…Patrick KingOctober 19, 2021