Destination ManagementDigital MarketingMarketing Strategy How to Really Do More with Less There are few common pieces of advice given to tourism marketers facing recession than "do…Patrick KingJanuary 31, 2023
BrandingMarketing Strategy The Role of Advocacy in a Destination’s Brand Advocacy and activism can play an influential role in developing a destination's brand. It's an…Patrick KingNovember 26, 2022
BrandingDestination ManagementMarketing Strategy The Importance of Outside Expertise in Placemaking When looking for consultants or agencies to help you with placemaking — be it branding,…Patrick KingOctober 19, 2022
Content MarketingMarketing Strategy Travel Brochures: How to Avoid Being Hidden in Plain Sight Every few months, an article will pop up that proclaims the death of travel brochures.…Patrick KingAugust 15, 2022
Marketing Strategy How Destination Marketing Can Backfire – and What to Do About It Every conversation I’ve had with destinations over this summer has had an air of exhausted…Patrick KingAugust 3, 2022
BrandingMarketing Strategy 5 Tips for Tourism Marketing in a Recession A lot of this is going to read more like an economics article than tips…Patrick KingJune 13, 2022
BrandingDestination ManagementDigital MarketingMarketing Strategy Future-Proofing Your Visitor Center It's a lot harder to run visitor centers nowadays, between COVID's relentless bullshittery and the…Patrick KingJanuary 31, 2022
BrandingDigital MarketingMarketing Strategy Tourism Marketing Trends for Small Destinations in 2023 As November and December wore on, the predictable slew of articles on tourism marketing trends…Patrick KingJanuary 10, 2022
Ad CampaignsContent MarketingDigital MarketingMarketing StrategyWeb Design A Destination Marketing Campaign I’d Love to See For a while now, I've been watching a homogenization among destination marketing campaigns - a…Patrick KingNovember 29, 2021
Marketing Strategy The Problem with Tourism Co-Op Marketing Programs The subject of co-op marketing programs has been on my mind for a while. Something…Patrick KingNovember 4, 2021
Content MarketingDigital MarketingMarketing Strategy The Customer Journey, Part Three: Advocacy Hello, everyone and welcome back to the Destination Podcast. I’m your host, Patrick King of…Patrick KingOctober 26, 2021
Content MarketingDigital MarketingMarketing Strategy The Tourism Customer Journey, Part Two: Action and Adoption Thanks for joining me for another episode of the Destination Podcast. I’m Patrick King, the…Patrick KingOctober 12, 2021