Promoting tourism and travel is very different from that of a product, service, restaurant, or…
Patrick KingMay 12, 2023
At lunch during a tourism conference that we sponsored last year, we were assigned tables…
Patrick KingApril 25, 2023
I firmly believe that we all need challenges in our lives. They keep us sharp…
Patrick KingApril 18, 2023
Tourism departments play a critical role in promoting and attracting large meetings and events to…
Patrick KingApril 3, 2023
If you've read our articles over the years about improving economic development marketing, then you…
Patrick KingMarch 31, 2023
QR codes have become a ubiquitous feature in the tourism industry. They can be seen…
Patrick KingMarch 31, 2023
There are few common pieces of advice given to tourism marketers facing recession than "do…
Patrick KingJanuary 31, 2023
Advocacy and activism can play an influential role in developing a destination's brand. It's an…
Patrick KingNovember 26, 2022
When looking for consultants or agencies to help you with placemaking — be it branding,…
Patrick KingOctober 19, 2022
Every few months, an article will pop up that proclaims the death of travel brochures.…
Patrick KingAugust 15, 2022
Every conversation I’ve had with destinations over this summer has had an air of exhausted…
Patrick KingAugust 3, 2022
