Destination ManagementMarketing Strategy 10 Steps for Tracking Tourism Marketing ROI Promoting tourism and travel is very different from that of a product, service, restaurant, or…Patrick KingMay 12, 2023
Destination MarketingMarketing Strategy 10 Reasons Why Destination Marketing Matters I was recently asked if I could help articulate the benefits of a destination marketing…Patrick KingMay 9, 2023
Destination ManagementDestination MarketingMarketing Strategy Working with a Destination Marketing Agency: 3 Paths At lunch during a tourism conference that we sponsored last year, we were assigned tables…Patrick KingApril 25, 2023
Destination MarketingDigital MarketingMarketing Strategy Is Your Destination Marketing in “Hard Mode”? I firmly believe that we all need challenges in our lives. They keep us sharp…Patrick KingApril 18, 2023
Destination ManagementMarketing Strategy Meetings and Events: Increase Turnout and Frequency Tourism departments play a critical role in promoting and attracting large meetings and events to…Patrick KingApril 3, 2023
Marketing StrategyEconomic Development Economic Development Marketing: Beyond the Basics If you've read our articles over the years about improving economic development marketing, then you…Patrick KingMarch 31, 2023
Digital MarketingDestination MarketingMarketing Strategy QR Codes in Tourism Marketing: What Not to Do QR codes have become a ubiquitous feature in the tourism industry. They can be seen…Patrick KingMarch 31, 2023
Destination ManagementDestination MarketingEconomic DevelopmentMarketing Strategy How to Really Do More with Less There are few common pieces of advice given to tourism marketers facing recession than "do…Patrick KingJanuary 31, 2023
BrandingMarketing Strategy The Role of Advocacy in a Destination’s Brand Advocacy and activism can play an influential role in developing a destination's brand. It's an…Patrick KingNovember 26, 2022
BrandingDestination ManagementDestination MarketingMarketing Strategy The Importance of Outside Expertise in Placemaking When looking for consultants or agencies to help you with placemaking — be it branding,…Patrick KingOctober 19, 2022
Content MarketingDestination MarketingMarketing Strategy Travel Brochures: How to Avoid Being Hidden in Plain Sight Every few months, an article will pop up that proclaims the death of travel brochures.…Patrick KingAugust 15, 2022
Marketing StrategyDestination Marketing How Destination Marketing Can Backfire – and What to Do About It Every conversation I’ve had with destinations over this summer has had an air of exhausted…Patrick KingAugust 3, 2022