Marketing Strategy When Tourism Marketing Works Too Well We all know how bad it feels when marketing isn’t bringing in the visitors. Although…Patrick KingOctober 11, 2021
BrandingMarketing Strategy How Much Does a Marketing Agency Cost? I published an article recently that addressed the issue of why hiring an agency is…Patrick KingSeptember 27, 2021
BrandingDestination ManagementMarketing Strategy Destination Immersion: The Start of Any Good Agency Relationship Yesterday, I received word that we won a contract with a town that's hours from…Patrick KingSeptember 21, 2021
Digital MarketingMarketing Strategy Why is Marketing So Expensive? This kinda feels like a copycat article. After all, if you Google "why is marketing…Patrick KingSeptember 21, 2021
BrandingMarketing Strategy Focus groups don’t work. Do this instead. It's been said that focus groups are where great ideas go to die, and I…Patrick KingSeptember 13, 2021
Marketing Strategy The Power and Curse of Saying “No” The following is a transcript from our podcast episode, “The Power and Curse of Saying 'No'”…Patrick KingSeptember 13, 2021
Marketing Strategy Is it Time to Revisit Your Marketing Strategy? "Mann Tracht, Un Gott Lacht" is an old Yiddish saying that translates to "Man plans…Patrick KingSeptember 7, 2021
Digital MarketingMarketing StrategyWebinars Social Media Strategy: Ad Optimization Webinar https://www.youtube.com/watch?v=QIH9ni957PASince businesses have been so separated from their customers, learning as much as you can…Patrick KingAugust 31, 2021
Marketing Strategy Six Questions to Ask Before Hiring a Marketing Agency Hiring a marketing agency can be a lot like a blind date. It's often unfamiliar…Patrick KingAugust 9, 2021
BrandingDestination ManagementMarketing Strategy Navigating the Destination Life Cycle: Where Are You? Whenever I think of the destination life cycle, I'm reminded of a road trip I…Patrick KingJuly 26, 2021
Content MarketingDigital MarketingMarketing Strategy Elevate Your Tourism Marketing KPIs I often hear the term "holistic marketing" used interchangeably with something that seems like "spray-and-pray"…Patrick KingJuly 18, 2021
BrandingMarketing Strategy Post-Holiday Place Branding: The Follow Up Congratulations, you've made it through another major holiday! Many of you saw a massive influx…Patrick KingJuly 6, 2021