Whether you’re using LinkedIn, email, or whatever broad-reach approach you’re using right now, make a…
Patrick KingJune 28, 2020
Predictive analytics has become a powerful tool for firms seeking to gain a competitive advantage,…
Patrick KingMarch 23, 2018
If you’re in customer service, marketing communications or any other industry who deals with customer…
Patrick KingDecember 13, 2017
Let's face it, the few people that actually like advertising are the ones that make…
Patrick KingJune 27, 2017
As a chief marketing officer, you are constantly looking for ways to increase your company’s…
Patrick KingApril 7, 2017
If you've been the game for any period of time, you quickly learn that not all business…
Patrick KingJanuary 12, 2017
Conventions, conferences and trade shows offer major marketing opportunities across many industries. As a trade…
Patrick KingJuly 14, 2016
Vanity metrics make us feel good, like we're accomplishing something, but they're really just getting…
Patrick KingMarch 19, 2016
The fear of public speaking, known as glossophobia, still tops the list of dread-inducing activities…
Patrick KingJanuary 27, 2016
For the small business owner or entrepreneur, a good testimonial is like a badge of…
Patrick KingAugust 10, 2015
Gifts can show someone you care on an individual level or in the business world.…
Patrick KingJuly 7, 2015
