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Graphic Designers: A Rare Breed


When it's love, it shows.

In a lot of professions, you can almost predict the level of enthusiasm that is taken towards one’s job. For instance, if you pull up to your local drive-thru window, and ask the individual with the headset if they felt born to have that job, you may get some colorful language. You may get an airborne milkshake. You probably won’t get an enthusiastic affirmation. The work is for pure necessity; not a lot of passion, if any at all. It pays the bills and they save their quest for fulfillment for their free time.

Something I have found fascinating about graphic design is that it carries a breed that is rarely found in any other industry. Please keep an eye out for these people, particularly if you’re looking to hire one. They are the designer that, in high school, had doodles on almost every flat surface they owned. They made decent grades in art class, but loved it far too much to care about the grade. Nowadays, they will annoy you to tears about the fonts they see in public, and will debate with seemingly unnecessary fervor on whether Paul Rand or Saul Bass made a greater contribution to the trade. Their favorite color is a number. They are the designers you want to have developing your image, because they will put everything they have into it. They will forego sleep, solid food and social interaction to ensure you are glad you chose them. The strangest part of it all is that it’s not work ethic; it’s passion for the art.

If you work with a designer like the one I have mentioned, you are strongly advised to keep them. They may not be incredibly business-savvy. They may run late to meetings. They may use designer-speak far too often, but I’m sure that they can’t help it sometimes. It just happens.

You get the point. If you have a relationship with one of those far-out, artsy-fartsy, backstock-of-midnight-oil gluttons for punishment, hold on to them. I highly recommend it.

Patrick King

Patrick is the Founder of Imagine and advisor to places on brand strategy and creative. His insights have been published in Inc. Magazine, SmartCEO, Washington Business Journal, The Washington Post, and Chief Marketer, among other publications, and shared at conferences throughout the US. He also has an amazing sock collection.


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