Anyone that has read this blog for long knows that I’m not a morning person; I’m typically worthless until about 10 AM. So, with that as our backdrop, let me take you on my drive to work this morning.I stop at a convenience store on the way to the office. As I turn into the parking lot, I take notice of this large, white panel van in the space next to mine. Something is strange about the logo plastered on its side, but I can’t place it right away. Maybe it’s the coconut-covered, zombie-chef Snuggle Bear they used as a mascot? No, that’s not it. It’s not a bad design job, so what could it be?
I let the question bounce around in my cavernous mind while I saunter to the coffee island. Then, during my blank stare into the non-dairy creamers, it hits me. That logo, roughly 30 square feet of vinyl plastered on the side of that truck, represents a company named “Bimbo”. Now I’m not sure where you’re reading this from, but in my neck of the woods, a “bimbo” is a word commonly used to describe a terribly vaccuous woman. Personally, I think that stupidity is blind to gender. It took me a long time to realize what I had read, which made me feel like a bit of, well, you guessed it.
I head out, with coffee in hand, and take another look at the side of the truck. The driver takes notice and we briefly make eye contact. Nervous, I point at the side and the truck and giggle “heh, Bimbo.” Feeling a lot like Beavis & Butthead, I quietly get into my car and take off.
Back at the office, I look the company up and see that it’s a pretty big deal. Bimbo Bakeries, USA is the largest baker is the US and parent company of Boboli, Entenmann’s, Thomas’ English Muffins and a number of other successful brands. This leaves me to wonder how a name like that has slipped under the radar of our collective consciousness, or am I really that immature at 8:30 AM?