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INFOGRAPHIC: A Field Guide to Type

It can be easy to get swamped in the variations, history and expressiveness of type, but most people don’t need that much information. We created this infographic as a way to direct you in your type choices, and to deter you from sending the wrong message. Let us know what you think!


Patrick King

Patrick is the Founder of Imagine and advisor to places on brand strategy and creative. His insights have been published in Inc. Magazine, SmartCEO, Washington Business Journal, The Washington Post, and Chief Marketer, among other publications, and shared at conferences throughout the US. He also has an amazing sock collection.

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