One summer afternoon, my friends and I were hanging out by a creek that ran by our neighborhood when one of us discovered that there were crabs in them there waters. Having nothing reasonable to bait them with, we tried tying a string around a rock, tossing it a couple feet off the shore, and dragging it back in. We hoped that the motion would get their attention and were astounded when we began to see them follow the rock.
You see, crabs are stupid. They crawled to the shore in droves, making the stone as effective as any bait you could buy. It’s no surprise that they are pretty low on the food chain with that type of gullibility. However, as anyone that lives by a beach can attest, you do not want to encounter one bare-footed on their turf. They hurt, making an undeniable case for leverage.
With size and intelligence against them in spades, crabs can still pull an advantage. The same can be said for bees, jellyfish, viruses… the list goes on. The lesson here is simple: all the knowledge and elbow-rubbing in the world does not compare to knowledge perfectly applied. True leverage rests only in how well you use what you know.
So true! Nice piece.
Great takes – ad agency folks in their ivory towers should visit the “real world” once in a while. These folks are still partying – and smoking some great stuff – like it’s 1999. Where dot.coms and cash were plentiful, and fools were suffered gladly.
Not so much here in the year 2010.
As child, I used to tie old fish heads to a net and catch blue crab. We stored them in buckets of water until ready to take the boat in. Ever seen what happens when a bucket of crabs gets loose in a boat with a bunch of bare feet?
Use what you know wisely to gain leverage and always have a contingency plan, just in case…
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