Branding & Digital Marketing for Destinations

Our approach to branding and marketing is and has always been to understand your challenges first, then develop a customized solution based on our broad skill set. A lot of other agencies will take the one or two things they know (social media, video production, whatever) and try to solve the challenge with just those tools. We don’t roll like that since challenges are often more complex than what one tool can solve.

Below is our approach, which always starts with research. Your area is unique and for us to walk in with assumptions is not only rude, but it could also set us up for failure. With the right research, we can strategize, execute and refine the right mix of marketing tools to get you the results you’re looking for.

1. IDENTIFY

We kick things off with a mix of competitive research, internal audits, stakeholder interviews, and our brand assessment to get a 360-degree perspective. With this level of understanding, we can create a plan that works in line with your timeframe and what success looks like to you.

2. STRATEGIZE

Now that we have some legitimate insight, we can then work with you to build a powerhouse marketing strategy. We also have a way to make sure that plans don’t become ignored and forgotten. A solid marketing agency should build one that gets both buy-in and enthusiasm throughout your team. If your team is excited, the strategy will stick.

3. EXECUTE

Then the real fun begins. Our creative services can include brand identity, email, social, search marketing, print collateral, infographics – the whole shebang, but only includes the services you need. The strategy is then tied to delivering specific and measurable results.

4. REFINE

From campaigns to websites, everything we create is designed to be tracked so we can quantify as much as possible. Through regular meetings, we brainstorm and collaborate to quickly make what we’re doing even better over time.

Revenue attribution (or “showing you the money”) is of critical importance to our clients, and it is to us. The schedule of regular meetings allows our clients to stay on top of how the budget is spent and the results their budget produces.

RESEARCH & STRATEGY

Competitive Analysis
Visitor/Stakeholder Research
FAM Trips, Influencers and Creators
Comprehensive Marketing Planning

BRAND DEVELOPMENT

Visual Identity Development
Brand Messaging Guidelines
Visual Standards Guidelines
Brand Launch Campaigns

FULL-SERVICE DIGITAL

Web Design + Development
Campaign Strategy
Social, Video & Email Marketing
Ad Agency Services (Creative, Media, Reporting)

FULL-SERVICE CREATIVE

Copywriting Services
Video Production
Graphic Design and Animation
Event Branding: Logos and Brand Assets

Tourism Consulting Services

Many communities have the team to do the work; they just need a bit of guidance on best practices. Our consulting programs allow us to fulfill our agency’s mission of growing sustainable, prosperous communities.