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McDonald’s Has Lost Their Minds, And I’m Lovin’ It

Earlier this week, McDonald’s customers were up in arms about losing a seemingly popular drink choice, Hi-C Orange Lavaburst, in favor of some other sugary soda no one should be drinking, Sprite TropicBerry. And while there are countless issues plaguing the world today that deserve more attention than the options at a soda fountain, people are still talking about it. Seriously, let it go.

In wonderfully self-deprecating “hey, look at this instead” fashion, McDonald’s quickly presented a new campaign to dry our eyes from letting go of Lavaburst delivering us the “ludicrous” Frork – a plastic handle for holding french fries because hands are just soooo 2016.

Now I’d like to bash this idea and how utterly ridiculous the premise is since they’re really just trying to sell a new line of burgers, but Mickey D’s actually does this right – they beat us to the punch by presenting the Frork as something they already consider “supremely superficial”. The punchline is already there, but that doesn’t stop Twitter from making a few of their own.

Will you really be able to purchase a Frork this Friday? Maybe. Will you remember it in a week? Probably not. But it’s good to know that McDonald’s is tirelessly working to make our lives better. What a great time to be alive.

Patrick King

Patrick is the Founder of Imagine and advisor to places on brand strategy and creative. His insights have been published in Inc. Magazine, SmartCEO, Washington Business Journal, The Washington Post, and Chief Marketer, among other publications, and shared at conferences throughout the US. He also has an amazing sock collection.

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