The other morning, my wife woke me out of bed with three simple words, “Pontiac’s shutting down.” At first, I didn’t really care. Having been born in the midst of the brand’s indistinguishable GM clones and poor attempts at mini-vans, I guess we all saw it coming in one way or another.
But then I began to remember vestiges of the brand that were seemingly forgotten. I’m old enough to remember when large, powerful cars dominated the roadway, when sexy meant more than sustainable. In the 60’s and 70’s, Pontiac delivered, unleashing a number of sleek, yet massive and fuel-thirsty models: Bonneville, Tempest, LeMans, Grand Prix and the like. Cars were imposing, almost threatening in design, with wider frames, thunderous engines and stacked headlights . The muscle car took shape, and automakers took notice, as John DeLorean shoved a 389-cubic-inch V-8 into a 1964 Tempest, creating the GTO. I remembered “Smokey and the Bandit” and how awesomely bad-ass it was to watch that 1977 T-top Trans Am blast down the highway. And who hasn’t seen a large man exit a Fiero?
These are the images that I associate with the Pontiac brand, images of a time long gone. The impact on our environment is more evident and domestic automakers are being forced to innovate by both the consumer and the government. Our love of power is still there, but we’ve since been married to sensibility as fuel-efficient Hondas and Toyotas now rule the road. Cars get lighter, smaller, more economical as we leave our passion for muscle cars in the dust.