Brand Development, Marketing Strategy, Creative Direction
Since 2001, Arlington County has been in the development of a tract of land in northern Crystal City. In 2017, a budget was passed to develop a large fitness & aquatics center on the grounds. This venue would be the largest swimming facility in the County and will include fitness rooms, community space, and spacious outdoor recreation facilities.
Starting in 2019, we’ve worked with Arlington County’s Department of Parks & Recreation to create the brand strategy, creative, messaging, and a comprehensive pre-launch and post-launch plan for the center. Services included:
- Verbal Brand Strategy: messaging, audience definition, channel analysis
- Visual Brand Strategy: logo, color palette, brand guidelines
- Pre-launch Marketing Strategy
- Post-Launch Marketing Strategy