Branding, Web Design + Development
We were contacted by the Town of Occoquan to develop a new design for their government website. After seeing that the site had very little usability data (only Google Analytics), our first recommendation was for us to reach out to local businesses and residents to get their input on what they’d like to have in a new website.
We developed unique surveys for town staff, residents and local businesses. We then compiled the results to share with town council. During this discovery phase, it became clear that not only was the website in need of an update, but the brand as well. This new insight led to a complete rebranding with a more cohesive message for visitors, businesses and residents, a new logo and tagline, “Authentic Occoquan”, and a modern style direction.
The new visual brand for Occoquan incorporates the skyline along the Occoquan River, a key attraction for visitors and boaters. A palette of fresh green and blue further highlights Occoquan’s attraction as a coastal town – a true point of difference among the urban or inland Northern Virginia.