Branding, Event Marketing, Digital Campaigns

Revitalizing a Community

Working with Historic Manassas, Inc., we were able to improve the popularity of their event and seasonal sponsorship through a renewed campaign, pricing structure and collateral rollout. We then built a comprehensive marketing plan for the organization, which outlined promotional schedules, tactics and budgets for each of their promotions and events.

To increase visitors to Historic Downtown during the holiday season, we created the “Do More Than Shop” campaign, which encourages visitors to experience the wealth of attractions that the district has to offer. The visuals of the campaign mirrored the rustic, hometown style we infused into the design of all of their annual and monthly events.