Public Relations, Event Management, Web Design, Branding
Manassas City Public Schools was suffering from a poor reputation due to recent bad press and out-of-date information found on sites like GreatSchools.org. Partnering with MCPS, the REALTOR Association of Prince William and other local agencies, we developed the “Why Manassas?” website – an archive of stories and first-hand accounts of what makes Manassas so great.
We then worked with the system to plan and hold their first annual “State of the Schools” event, which brings together local community leaders and elected officials to learn about the good work Manassas City Public Schools is doing. These initiatives have helped Manassas City Public Schools build a mnore accurate reputation for excellence.
In addition, we developed the re-brands of a number of Manassas City Public Schools, to include Jennie Dean Elementary, Mayfield Intermediate, Metz Middle and Baldwin Intermediate.
Helping Students Make Good Food Choices
Over the years, we’ve developed numerous brands within the school system. Possibly the most important is a standalone identity for their Food Services program, which not only feeds MCPS students healthy meals, but also teaches them to make wise food choices that will stick with them well beyond grade school.