Web Design + Development

Simplifying Complex Web Design

The USA Rice Federation is the global advocate for all segments of the U.S. rice industry with a mission to promote and protect the interests of producers, millers, merchants and allied businesses.

USA Rice awarded us to redesign the USA Rice website (http://www.usarice.com) and take over the development of Think Rice (http://www.thinkrice.com). Both websites presented challenges that we solved through strategic thinking and solutions.

The USA Rice website was in Joomla, but needed to be a responsive redesign in a .Net-based CMS to allow integration with new proprietary software and Microsoft’s Dynamics CRM. We developed the website in Sitefinity, recommended a better hosting solution and continue to work with USA Rice on website modifications and software integration.

The Think Rice website, built in WordPress, was handed over to us. The challenge in the website enhancements resulted from a poorly built website. All of the content was integrated on the template level with over 40 templates…one for each page. Every plugin was custom and basic functionality such as widgets and shortcodes could not be used because the core framework was manipulated. We were able to overcome the obstacles and release the website with the enhancements. Since the release, we have been working with USA Rice to redesign and build a new website that focuses hundreds of recipes and rice education.