Brand Strategy/Creation, Marketing Collateral
Virginia is home to a variety of destinations, and truly has something for everyone. But what can often be missed in a visit to Virginia is all of the view between those destinations – rolling hills, sunny beaches, and more.
To encourage travel throughout Virginia, we worked with the tourism offices of Fredericksburg, Richmond, Norfolk and Prince William County to develop the strategy and brand for “Virginia by Rail”, a campaign for group travel that connected major points of interest along the I-95/I-64 corridor to Norfolk.
The campaign is ongoing, promoted by each jurisdiction and on Virginia.org.
Branding, Marketing Collateral
Steins, Vines & Moonshine
The Prince William region is home to 20 home-grown breweries, distilleries, wineries and tasting rooms. While each of these destinations may be a tourism draw in and of themselves, it was theorized that an umbrella campaign to tie them together would result in longer stays and greater hotel and meals taxes. After a strategy meeting at Imagine in late 2017, the “Steins, Vines & Moonshine Trail” was born.
Our involvement in the campaign has included the naming, brand/creative development, point-of-purchase marketing collateral, promotional products, creative direction and video production.
The result so far has been consistent adoption of the brand through local government and business partners, increased merchant revenues, and greater funding to expand the program into 2020.
The campaign won Platinum in the 2018 Communicator Awards for branding and campaign development.
“Imagine immediately understood our vision. Their expertise in campaign strategy, design and messaging is allowing us to build a cohesive brand around the breweries, wineries, and distilleries in Prince William, putting our region on the map as a tasting room destination.”
Ann Marie MaherDirector of Tourism for Visit Prince William, Virginia
