Although unconfirmed, there is rumored speculation in regard to a gravitational shift in the universe. Evidently, it is beginning to revolve around Bentonville, Arkansas – the headquarters of Walmart.
Is this related to the foretold 2012 “end of the world”? Who knows?
Will it affect Daylight Savings Time? Who cares?
One thing is for certain: Walmart – the faceless monument to capitalism, the scourge of small businesses everywhere – has taken over our world, one wallet at a time, and shows no signs of stopping its aggressive domination of our planet. Love it or hate it, if you have any hopes of acquiring a month’s worth of toilet paper for less than five dollars, you are left with scarce alternatives. My beef is this: if Walwart is to remain the center of civilization, it needs to look a bit better about doing it.
For a company that has the highest packaging budget in the history of anything – ever – they do a lousy job of showing it. Don’t get me wrong, the logo idea was an upgrade. It almost made me forget how much I love Target, but not quite. What drives me bonkers is the new Great Value brand packaging. This is the most uninspired store brand I have ever seen. It can actually make my kitchen look worse. This is not “clean, minimalist” design. If that were the case, then it would consist of independently strong and well-thought layout & imagery. This line of packaging looks like it was outsourced to a fifth-grade art class – and in saying that, I hope I don’t offend any fifth-graders.
My advice for Walmart is simple: quit trying to build the perfect “un-brand”. You may boost your bottom line if the product was enhanced by appearance, not just by pricing. Give it a personality, because this line of products has me bored to tears.