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YOUR GUIDE TO BETTER TOURISM MARKETING

 

Full of tested and proven practices for growing your destination or attraction, from branding to marketing and more.

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AVAILABLE IN PRINT AND DIGITAL

ACTIONABLE TAKEAWAYS

CHAPTER OVERVIEW

AGENCY RELATIONS

RESEARCH

BRANDING

MARKETING STRATEGY

COMMUNITY ENGAGEMENT

DIGITAL MARKETING

BUILDING PARTNERSHIPS

In this small-but-mighty guide, you can address some of the most challenging issues when promoting a destination, including:

  • Working with an outside agency
  • Collaborating on economic development campaigns
  • Building an irresistible destination brand
  • Developing your unique marketing strategy
  • Mastery of cooking French Toast

Well, maybe not that last one. But you may free up enough time to practice!

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ABOUT THE AUTHOR

Since founding Imagine in 2004, Patrick King’s expertise in brand strategy and digital marketing has helped brands from local companies to Fortune 500 brands like CenturyLink, Nestlé, and Jim Beam. His business and marketing advice has been published in Inc. Magazine, SmartCEO, Washington Business Journal, The Washington Post, Comcast Business, and Chief Marketer, among other publications.

Eager to ramble on all things marketing, his speaking engagements include those for DC Advertising Week, DECA, Comcast’s Enterprise Connect conference, SMPS, Bowie State University, Construction Leadership Network, and Chambers of Commerce. Patrick serves on several boards of directors including those of George Mason University’s SciTech Advisory Board and the American Marketing Association – Washington, DC chapter.

He sits on the judging panels for the International Association of Visual Arts American Business Awards and does pro-bono work for a number of charities. He’s an active member of the Virginia Restaurant, Lodging & Travel Association.

In his free time, Patrick enjoys songwriting, riding his motorcycle, spending time with his family, and rooting for the New York Giants – even if they lose a lot.

You can connect with Patrick on LinkedIn or learn more about Patrick at https://linktr.ee/patrickking.