YOUR GUIDE TO BETTER TOURISM MARKETING
Full of tested and proven practices for growing your destination or attraction, from branding to marketing and more.
BULK DISCOUNTS AVAILABLE
AVAILABLE IN PRINT AND DIGITAL
ACTIONABLE TAKEAWAYS
CHAPTER OVERVIEW
AGENCY RELATIONS
RESEARCH
BRANDING
MARKETING STRATEGY
COMMUNITY ENGAGEMENT
DIGITAL MARKETING
BUILDING PARTNERSHIPS
In this small-but-mighty guide, you can address some of the most challenging issues when promoting a destination, including:
- Working with an outside agency
- Collaborating on economic development campaigns
- Building an irresistible destination brand
- Developing your unique marketing strategy
- Mastery of cooking French Toast
Well, maybe not that last one. But you may free up enough time to practice!
For bulk pricing, send us a message here.
ABOUT THE AUTHOR
Since founding Imagine in 2004, Patrick King’s expertise in brand strategy and digital marketing has helped brands from local companies to Fortune 500 brands like CenturyLink, Nestlé, and Jim Beam. His business and marketing advice has been published in Inc. Magazine, SmartCEO, Washington Business Journal, The Washington Post, Comcast Business, and Chief Marketer, among other publications.
Eager to ramble on all things marketing, his speaking engagements include those for DC Advertising Week, DECA, Comcast’s Enterprise Connect conference, SMPS, Bowie State University, Construction Leadership Network, and Chambers of Commerce. Patrick serves on several boards of directors including those of George Mason University’s SciTech Advisory Board and the American Marketing Association – Washington, DC chapter.
He sits on the judging panels for the International Association of Visual Arts American Business Awards and does pro-bono work for a number of charities. He’s an active member of the Virginia Restaurant, Lodging & Travel Association.
In his free time, Patrick enjoys songwriting, riding his motorcycle, spending time with his family, and rooting for the New York Giants – even if they lose a lot.
You can connect with Patrick on LinkedIn or learn more about Patrick at https://linktr.ee/patrickking.
