Helping Destinations Tell Their Story and Grow Their Impact

Every destination has a story.

Sometimes it’s a charming downtown filled with locally owned businesses. Sometimes it’s miles of hiking trails, a vibrant arts scene, rich history, or unforgettable outdoor adventures. Every community has something worth discovering. The challenge isn’t whether your destination has something to offer. It’s helping the right people discover it.

That’s where thoughtful marketing makes a difference.

For more than 20 years, Imagine has partnered with destinations, tourism organizations, downtown associations, and communities to help them strengthen their brands, connect with visitors, and support long-term economic growth. We’ve had the privilege of working with organizations of all sizes, and one thing has remained true through every project: successful destination marketing begins with understanding what makes a place authentic.

We don’t believe every destination should look or sound the same. The best marketing reflects the personality of the community itself. Before we recommend a campaign, redesign a website, or create a content strategy, we spend time learning about your destination, your visitors, your stakeholders, and your goals.

Because every place has a different story to tell.

1. IDENTIFY

We kick things off with a mix of competitive research, internal audits, stakeholder interviews, and our brand assessment to get a 360-degree perspective. With this level of understanding, we can create a plan that works in line with your timeframe and what success looks like to you.

2. STRATEGIZE

Now that we have some legitimate insight, we can then work with you to build a powerhouse marketing strategy. We also have a way to make sure that plans don’t become ignored and forgotten. A solid marketing agency should build one that gets both buy-in and enthusiasm throughout your team. If your team is excited, the strategy will stick.

3. EXECUTE

Then the real fun begins. Our tourism marketing services can include brand identity, email, social, search marketing, print collateral, infographics – the whole shebang, but we only include the services you need. The strategy is then tied to delivering specific and measurable results.

4. REFINE

From campaigns to websites, everything we create is designed to be tracked so we can quantify as much as possible. Through regular meetings, we brainstorm and collaborate to quickly make what we’re doing even better over time.

Revenue attribution (or “showing you the money”) is of critical importance to our clients, and it is to us. The schedule of regular meetings allows our clients to stay on top of how the budget is spent and the results their budget produces.

RESEARCH & STRATEGY

Destination Immersion (learn more)
Community and Stakeholder Surveys
Budget Analysis and Resourcing
Brand and Marketing Strategy

BRAND DEVELOPMENT

Visual Identity Development
Brand Messaging Guidelines
Brand Audits and Sentiment Analysis
Brand Launch Campaigns

FULL-SERVICE DIGITAL

Custom Web Design + Development
Programmatic and Digital Out-of-Home
Social, Search & Email Marketing
Ad Agency Services (Creative, Media, Reporting)

FULL-SERVICE CREATIVE

Copywriting
Video Production
Graphic Design and Animation
Event Branding

Tourism Consulting Services

Many communities have the team to do the work; they just need a bit of guidance on best practices. Our consulting programs allow us to fulfill our agency’s mission of growing sustainable, prosperous communities. Our guidance can radically transform tourism marketing campaigns.