WHY WE’RE A DESTINATION MARKETING AGENCY

People often ask why we chose to focus on destination marketing and economic development.

The answer is actually pretty simple.

Over the years, we’ve worked with organizations in many different industries, but we found ourselves drawn to the projects that made a difference beyond the bottom line. We wanted to do work that strengthened communities, supported local businesses, created opportunities, and made places people were proud to call home.

That’s exactly what destination marketing and economic development do.

When a community attracts more visitors, local businesses benefit. Restaurants fill more tables, hotels welcome more guests, shops see more customers, and attractions introduce new people to everything the community has to offer. When businesses choose to invest in a community, jobs are created, neighborhoods grow, and families have more opportunities to thrive.

Marketing can play an important role in making those things happen.

For more than 20 years, we’ve partnered with destinations, economic development organizations, downtown associations, and community leaders to help tell their stories, strengthen their brands, and connect with the people they want to reach. It’s work we’re incredibly proud to do because the impact extends far beyond a marketing campaign or a website. Stronger organizations help create stronger communities.

Along the way, we’ve discovered something else.

The same approach that helps a destination earn a visitor’s trust also helps a healthcare organization connect with patients, a professional services firm build credibility, or a manufacturer communicate its value. At the heart of every successful marketing strategy is the same idea: understand your audience, tell your story well, and build relationships that last.

That’s the philosophy that guides everything we do at Imagine today.

And yes… we still love to travel.

EXPERIENCED.

Our client roster and case studies make it clear where our focus is. We’re a tourism marketing agency whose passion is helping communities grow; this level of expertise comes from a full-time commitment to this industry.

OBJECTIVE.

Being outside of the jar allows us to see what’s on the label. We bring a proprietary research process, including our Destination Immersion, to see your community the same as a new visitor or potential business.

PERSPECTIVE.

The way we view economic development and tourism and approach challenges incorporates decades of learning and problem-solving. Over time, that has given us a unique perspective that we bring in our advising, branding and marketing.

PROACTIVE.

We’re not an order-taker agency. We actively spot trends in destination data, provide campaigns to increase visitation, and move forward to improve tourism and economic development – without needing to be asked.

WHO WE WORK FOR

Are we the right agency for you?

INDUSTRIES

We’re a tourism marketing agency that works with localities as well as parks, breweries, and distilleries. We also provide marketing education for their local businesses as a way to strengthen communities.

PRICING

We have a $10,000 minimum engagement, to be met within the first six months. However, we do make special considerations for very small communities. Contact us to get a copy of our rate card and service listing.

OUR APPROACH

Every client is unique, as are their challenges, so we always begin with research. Every scope of work is then customized to conquer the challenges we find.