Is your destination one that has four seasons? If so, fewer people might be traveling to stay with you this time of the year, unless you give them a compelling reason to do so. If going outside for 20 minutes hurts your face and isn’t fun where you are, then it won’t be fun for anyone else to explore your area. That’s precisely why you should promote now. First: most other destinations have dialed down on advertising. Second: by this time of the year, people are eager to get the hell out of the house for a weekend – even if their destination is primarily indoors. I’m sure you feel it, too: being trapped inside sucks. We saw it only a couple of years ago.
So how can you capitalize on one of the most inhospitable times of the year? Let me show you.
Cabin Fever Cure:
By mid-winter, most people are itching to escape the confines of their homes. The monotony of short, dark days and long nights has taken its toll. This is where your destination comes to the rescue. Promote it as the perfect antidote to cabin fever. Whether you’re known for your cozy lodges, vibrant cultural scene, or indoor attractions, emphasize the warmth and comfort visitors will find.
While summer often brings thoughts of outdoor adventures, winter can be the ideal time to promote indoor attractions. Showcase museums, art galleries, theaters, and restaurants. Highlight any special winter events or festivals that celebrate the season. Many travelers are eager to experience the local culture, and winter can provide a unique backdrop for it.
Warm and Welcoming:
Create marketing campaigns that convey the warmth and hospitality of your destination. Use cozy imagery, inviting narratives, and special winter offers. Whether it’s a steaming cup of hot cocoa, a crackling fire, or the genuine smiles of your locals, emphasize the warmth visitors will experience, both in terms of comfort and hospitality.
Storytelling and Content Marketing:
Take advantage of content marketing during this season. Share stories, articles, and videos that evoke the charm and character of your destination. Highlight local traditions, tales by the fireside, or the history of your area during winter. Engage with your audience on social media and through your website, keeping them connected to your destination.
Create enticing winter-themed travel packages that include accommodations, activities, and dining experiences. For instance, offer a “Winter Wonderland Getaway” with cozy cabin stays, snowshoeing adventures, and gourmet hot chocolate tastings.
Social Media Campaigns:
Launch engaging social media campaigns that showcase the beauty of your destination during winter. Share stunning photos and videos of snowy landscapes, winter festivals, and local winter traditions. Encourage user-generated content with winter-themed hashtags.
Send out targeted email campaigns to your previous visitors and subscribers. Highlight winter offers, events, and the unique charm of your destination during this season. Personalize emails to make recipients feel special and valued.
Influencer Partnerships: Collaborate with travel influencers who specialize in winter travel. Invite them to experience your destination and share their adventures with their followers. Authentic influencer content can inspire others to visit.
Local Events and Festivals: If your destination hosts winter events or festivals, promote them extensively. Create event-specific landing pages on your website, run online ads, and use social media to generate buzz. Encourage early ticket sales or registrations.
Winter Sports and Activities: If your location offers winter sports like skiing, snowboarding, or ice skating, promote them vigorously. Share information about trails, ski resorts, lessons, and equipment rentals. Highlight any special deals or discounts.
Culinary Experiences: Food is a universal attraction. Promote your destination’s winter culinary scene with articles, social media posts, and partnerships with local restaurants. Encourage visitors to savor warm, hearty dishes unique to your region.
Cozy Accommodations: Emphasize the coziness of your accommodations. Showcase fireplaces, hot tubs, and spa services. Use inviting imagery of guests enjoying warm drinks by the fire or relaxing in a Jacuzzi with snow falling outside.
Local Art and Culture: Winter can be an excellent time to explore local art galleries, theaters, and museums. Promote cultural events, exhibitions, and performances happening in your area. Highlight the indoor cultural experiences that await visitors.
Limited-Time Offers: Create a sense of urgency by offering limited-time winter discounts or packages. Encourage early bookings by providing exclusive deals for travelers who plan their winter getaways well in advance.
Remember that the key to successful winter marketing is to tap into the emotions and desires associated with the season—warmth, comfort, adventure, and the magic of winter wonderlands. Tailor your marketing strategies to align with these sentiments and offer a compelling reason for visitors to choose your destination for their winter escape.