Tourism Marketing Services

Branding and Marketing for Destinations

No one shares ordinary experiences. To get people talking, you need to deliver an exceptional experience throughout the visitor’s journey. Providing those experiences is what grows your audience beyond ads and events. We’re experts in uncovering, promoting, attracting, and delivering the experiences that visitors want to share with their friends and family.

We help you determine your key brand pillars, identify the audiences that appreciate them most, and help you increase the length of stay of high-value visitors.

What We Offer

Complete Brand Development

By combining our structured, on-site visits with landscape and community research, we get a comprehensive view of how visitors see the destination – and how it sees itself. From there, we can define your ideal visitors and create the messaging and visual identity that resonates the most with them.

Ongoing Marketing Management

We work with many destinations on the management of email marketing, social media, digital advertising, and media buying. These relationships are paced by regular reporting calls to show progress, adjustments to the marketing plan, and upcoming projects and campaigns. Everything is based on well-defined KPIs to keep a focus on growth.

Tourism Marketing Services

Competitive Analysis
Community/Stakeholder Research
Marketing Plan Development
Web Design + Development
Campaign Strategy and Management
Social, Video & Email Marketing
Ad Agency Services
Visual Identity Development

Brand Messaging Guidelines
Copywriting Services
Video Production
Graphic Design
Brand Mapping
Training Services
FAM Trip Planning
Travel Writer Management

SCHEDULE A CALL WITH US

Our Work in Tourism Marketing

Our tourism marketing services lean heavily on research. With our findings, we build a strategy that’s flexible enough to adapt over time, manageable for smaller destinations, and focused on optimizing results. Our approach has been refined over more than 20 years, working with tour operators, convention & visitor bureaus, Main Street organizations, local governments and national tourism bureaus. Here are just a few examples of our impact on the travel and tourism industry.

“

Imagine really takes a lot of time to get to know you right off the bat, so I think that’s really different and special. They don’t jump right into the project, which I like. They do their research on the client before they walk in the door.
Director of ProgramsAirlie

“

I recently worked with Imagine to create a logo for a new program we are promoting to encourage tourists to travel by train in Virginia. What we ended up with was beyond our expectations. I highly recommend Imagine for your marketing needs.
Director of Tourism SalesVisit Prince William County, Virginia

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