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Wait, is Radio Shack getting sexy?


In my free time, I like to produce my own music. Part of that hobby is frequenting Radio Shack – of course, until Walmart swallows them whole. I mean, where else can you find a 1/8″ Plug to 2 RCA Plugs Y-Adapter in a pinch? Exactly.

When that time comes, I expect the “Radio Shack Experience” – walls lined with over-priced cell phones, sales clerks in a distracting debate over Jedis vs. zombies, and some walking robotic thing that nearly trips me. Not exactly paradise, but I’m comfortable with it.

However, after an extended hiatus from my Radio Shack visits, I see that they have gone hip. Look out, Hot Topic! I almost felt like I had to show my ID at the door!

Patrick King

Patrick is the Founder of Imagine and advisor to places on brand strategy and creative. His insights have been published in Inc. Magazine, SmartCEO, Washington Business Journal, The Washington Post, and Chief Marketer, among other publications, and shared at conferences throughout the US. He also has an amazing sock collection.

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