Skip to main content
Web Design

Web Design: Why It’s Important To Your Businesses

The Internet has a strong influence on how a company market’s itself online. More consumers are going online to conduct product and service-based research before they make their buying decision. Any business that does not have a well designed, benefit-rich, navigation-friendly website risks losing potential customers. How your website looks and navigates says a lot about your company.

Why Do You Need A Good Web Design?

Telling someone that they need to get a new web design is like watching someone’s facial expressions after they found out they have to get a root canal. But creating a good web design that converts online users into legitimate leads doesn’t have to be hard (or painful) at all.  There are several platforms out there that offer options that work well on a tight budget (although these, of course, have their limitations). The main variable is that your website needs to be clear, concise, and easy-to-understand. Companies need to make it simple for users to quickly find the information they need on their website. Complicated websites will only lead to a bad customer experience and missed lead opportunity. If you entice the user enough with your content and the aesthetic presence of your website, users will definitely want to find out more about your product or solutions.

 Graphic Design And Navigation

A website that has an excellent graphic design can make a customer want to stay and browse through the website. If the web design looks cheap or amateurish, clients will leave as fast as they got there. Customers will not take your business seriously, and will not stay on your website. They will definitely not want to find out more about your services. Make sure your website has a intuitive navigation structure that allows potential customers to find what they are looking for with minimal clicks. Do not bury the important content behind “fluff” pages. You don’t potential customers roam aimlessly trying to locate details about your products and/or services.

Why Web Design Is Important for Businesses

When a potential customer visits a website, he/she judges the company through that website. Perception is everything online. You do not have another chance to make a second impression. That cliché holds true in the world of online marketing. The quality of the website will tell the customer if it’s worth obtaining products/services from that company or not. If the potential customer cannot find what they are looking for then they will leave. You have a short time to catch the user’s undivided attention. A website’s usability will determine if the website is a success or a failure. How your website looks and it’s navigational structure is incredibly important to it’s overall usability. The more user-friendly your website is, the more customers you will get.


Patrick King

Patrick is the Founder of Imagine and advisor to places on brand strategy and creative. His insights have been published in Inc. Magazine, SmartCEO, Washington Business Journal, The Washington Post, and Chief Marketer, among other publications, and shared at conferences throughout the US. He also has an amazing sock collection.

Leave a Reply

© 2004-2023, Imagine. All rights reserved, whatever that means...