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What is the Best Time to Post to Social Media?

By now, most companies are using social media as part of their marketing strategy. If they’re not, it may be because they’re not sure how to go about it. A frequent question that we get is “when is the best time to publish a post?”, and the answer varies based on the audience and site you’re on.

While there’s not an ideal time for everyone, CoSchedule put together a very impressive list to get you started. Pulling from a variety of sources (including QuickSprout,SurePayroll, The Huffington Post, Buffer, TrackMaven, Fast Company), they assembled the infographic below. It’s a great place to start, and from there you can check your own unique analytics and tweak those times to what works best for your firm. Just plug those dates and times into your social media publishing calendar.

Oh, you don’t have a social media publishing calendar? Here’s one you can download, already formatting and ready to use. We try to think of everything. 🙂

Best Times to Post to Facebook, Twitter, LinkedIn and Pinterest


Patrick King

Patrick is the Founder of Imagine and advisor to places on brand strategy and creative. His insights have been published in Inc. Magazine, SmartCEO, Washington Business Journal, The Washington Post, and Chief Marketer, among other publications, and shared at conferences throughout the US. He also has an amazing sock collection.

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